#China #Shanghai #Kantar BrandZ #IoT Ecosystem #Haier Group

Haier Group Consolidates Its Position in Global Brand Rankings

Haier Group, renowned for its innovative approach and strong brand presence, proudly announces its placement as the 54th most valuable global brand in the Kantar BrandZ Top 100 for 2025. With its brand value soaring to an impressive $47.6 billion, this represents a remarkable year-over-year growth of 47.1%. This achievement not just highlights Haier's sustained brand momentum but also solidifies its standing as the only IoT ecosystem brand to feature in this prestigious global ranking for seven consecutive years.

The Kantar BrandZ ranking is widely regarded as one of the most significant evaluations of brand strength worldwide. It combines rigorous financial analysis with deep consumer insights across 54 markets. In 2025, the combined brand value of the Global Top 100 reached an unprecedented $10.7 trillion, illustrating a 29% rise compared to the previous year. Among the esteemed brands, Haier's continuous upward trajectory reflects its user-centric innovation strategy and robust ecosystem approach in the global market.

In this year's ranking, Apple retained its top spot for the fourth consecutive year, boasting a brand value of $1.3 trillion. Other major players in the top five included Google, Microsoft, Amazon, and NVIDIA. Over the past two decades, Chinese brands have doubled their value, with a current representation of 6% of the total brand value in the Global Top 100—indicating a long-term growth trend.

Haier's sustained ascent in the Kantar BrandZ Global Top 100 mirrors the growing strength and adaptability of its ecosystem brand strategy, characterized by three key components: the Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and the Digital Economy Industry Ecosystem. In the era of IoT, Haier has transcended traditional product manufacturing by creating interconnected ecosystems defined by user engagement and intelligent integration.

In the smart living sector, Haier Smart has evolved from conventional appliances to connected living solutions, aiming to establish itself as the leading home ecosystem brand globally. Within the comprehensive health realm, Haier has developed an extensive healthcare ecosystem encompassing natural sciences, clinical medicine, and biotechnology. This sector has experienced rapid growth over the past five years, emerging as a domestic leader in health services.

Furthermore, Haier's Digital Economy Ecosystem utilizes the COSMOPlat industrial Internet platform, providing innovative productivity tools and facilitating sustainable transformation across various industries. Reflecting on the last two decades, we have witnessed shifts in brand ecosystems. Haier’s journey from a local brand in Qingdao to a global powerhouse exemplifies its evolution into a model for localized excellence.

Doreen Wang, CEO of Kantar Greater China and Global Chair of Kantar BrandZ, remarked, "Haier's seven-year stint in the BrandZ Global Top 100 signifies the enduring strength of its brand and the increasing influence of China in shaping the future of global value creation."

Amidst the ongoing transformation of global industries driven by artificial intelligence, Haier has declared 2025 as its inaugural year for comprehensive AI application rollout. By integrating AI into all facets of its operations, Haier is crafting a powerful engine for productivity and innovation, which will stimulate the further development of its three strategic pillars.

Staying true to its consumer-centric vision, Haier is set to maximize human value in the AI age. Chairman and CEO Zhou Yunjie emphasized that users' expectations are evolving from passive acceptance to active co-creation. This understanding propels Haier to fundamentally reassess device-user interactions through intelligent collaboration. "We either evolve alongside AI, or we risk falling behind," Zhou stated. Thus, Haier is embedding AI into every aspect to assist users in shaping a future where technology adapts to human needs.

As part of its Smart Living Ecosystem, Haier has developed UhomeGPT, a proprietary foundational model with three key capabilities: understanding, perception, and vitality. By creating AI-integrated kitchen solutions that link refrigerators, ovens, and other appliances, Haier is transforming daily living. In the Digital Economy Ecosystem, the COSMOPlat platform has independently developed the lightweight industrial large model (LM) CosmoGPT to enable capabilities such as intelligent Q&A, code generation, and decision-making.

Haier's consistent ascent in the Kantar BrandZ Top 100 reflects both the strength of its brand and the growing impact of Chinese brands on the global stage. Through its ecosystem strategy and ongoing transformations based on artificial intelligence, Haier is establishing new benchmarks for innovation in the age of intelligent connectivity.