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Japan Energy Organization’s Fundraising Initiative

On April 3, 2025, Japan Energy Organization, headquartered in Shibuya, Tokyo, launched with a clear mission: to promote the use of renewable energy and support localized consumption. The organization recently secured a total of 26 million yen in funding from supporters in the financial sector. The funds will be utilized to implement a nationwide rollout of free solar power installation through the Onsite Power Purchase Agreement (PPA) model. Over the next three years, Japan Energy Organization aims to introduce a total of 10 MW in solar energy capacity while also fostering industry knowledge and societal interest through its own renewable energy-focused media outlet, "Japan Energy Times."

Transitioning from Selling to Supporting

Katsumi Inokuma, the CEO, brings extensive experience in solar sales and securities from his time at Nomura Securities. Driven not by profit alone, but by a commitment to serve society, he pivoted from a successful sales career to founding his company. The vision is to merge her background in finance with solar energy expertise to create accessible renewable energy services for all.

The Unique Value of Onsite PPA

The organization’s Onsite PPA model allows customers to utilize renewable energy without incurring any installation or maintenance costs. By eliminating financial barriers, this model makes renewable energy accessible to small and medium-sized enterprises (SMEs) and local facilities that previously could not afford it. With several companies already on board as sponsors, the initiative has received considerable recognition for its social value and potential. Supporters have voiced their desire to utilize this model in their own regions and contribute to building a foundational societal support system.

Credibility Through Financial Expertise

The fundraising success is attributed to Inokuma's financial background, combined with a robust design for risk management that appeals to investors. The list of supporters includes TRUST SMITH CAPITAL and various business leaders, all recognizing the organization's ability to balance social contribution with economic viability.

Investor Feedback

In a recent interview, Shohei Ando, representing TRUST SMITH CAPITAL, recalled his first encounter with Inokuma. "He appeared almost like a fresh university student, yet his business card boasted he was the top national salesperson at Nomura Securities. It was unexpected. During his presentation for funding, I felt there was potential in him but noted he required more refinement."

After a few days, Inokuma returned transformed, with a polished appearance and renewed confidence, presenting himself as if he had reclaimed his former vigor from his days in finance. "I can see he has what it takes," Ando affirmed, leading to an investment decision.

Mutual Endorsements from Investors

Another prominent backer, Kyoko Miyanishi of Luup, expressed confidence in Inokuma's team, emphasizing the complex nature of the renewable energy market, which requires specialized knowledge for business structures and funding schemes. She affirmed that Japan Energy Organization possesses the dual perspective of financial know-how and hands-on experience, essential for establishing a solid Onsite PPA model in society.

A Message from the CEO

Inokuma faced significant roadblocks in the adoption of renewable energy in Japan, primarily concerning funding responsibilities. By covering the installation costs for solar power systems, Japan Energy Organization offers a PPA model that delivers benefits to both building owners and users, thereby overcoming these financial obstacles. Inokuma is deeply committed to leveraging his experience in investment, returns, and risk management to advance renewable energy financing. His vision aims to accelerate decarbonization efforts at the grassroots level, creating new value for local businesses and real estate assets concurrently.

Company Overview

Company Name: Japan Energy Organization
Established: April 3, 2025
Location: 27-1 Sakuraka, Shibuya-ku, Tokyo, Executive Shibuya 203
CEO: Katsumi Inokuma
Business Focus: Financing and development of renewable energy facilities / Providing Onsite PPA / Dedicated renewable energy media
Media URL: Japan Energy Times
Contact: Nihon Energy