#USA #New York #Shopify #Front Row #Build in Amsterdam

Front Row's Strategic Acquisition of BIA

In a significant move that is poised to reshape the e-commerce landscape, Front Row, a prominent growth accelerator and e-commerce agency, has announced its acquisition of Build in Amsterdam (BIA), an award-winning Shopify design and development agency. This strategic acquisition enhances Front Row's service offerings, positioning it as a leader in delivering comprehensive e-commerce solutions for top global brands.

As digital retail continues to evolve rapidly, the need for cohesive and integrated commerce strategies has never been more apparent. Front Row aims to tackle the persistent fragmentation within the direct-to-consumer (D2C) space, providing brands with seamless solutions across their customer journeys. This acquisition enables brands to collaborate with a single partner throughout the entire e-commerce process—from strategic planning and design to web development, ongoing optimization, and omnichannel excellence.

BIA brings to this partnership a robust portfolio of clients, including renowned names like Mammut, Polaroid, and Suitsupply. They have consistently demonstrated their expertise in creating digital flagship stores that cater to premium and luxury brands in the fashion and lifestyle sectors. With BIA’s established reputation in the Shopify ecosystem, Front Row is now better equipped to launch, scale, and enhance digital experiences for brands navigating the complexities of online commerce.

Yuriy Boykiv, CEO of Front Row, emphasizes the transformative potential of this acquisition, stating, "At Front Row, we are building a connected commerce platform that integrates strategy, technology, and creativity to drive e-commerce growth for today's leading brands. The inclusion of BIA's top-notch Shopify and design capabilities strengthens our ability to deliver market-leading digital experiences."

Additionally, this acquisition broadens Front Row's global footprint, fortifying its business operations in key markets across North America and Europe, specifically in the DACH region (Germany, Austria, and Switzerland). By unifying services such as strategic consulting, digital branding, web development, performance optimization, and customer lifecycle management under one umbrella, Front Row sets a new standard in the competitive e-commerce landscape.

Daan Klaver, co-founder and Creative Director of BIA, expresses his excitement about this partnership: "At Build in Amsterdam, we have always dreamed of becoming a global full-service agency for e-commerce and branding. Joining forces with Front Row is a significant step toward realizing that dream. Our combined services will offer a unique proposition in this rapidly changing e-commerce environment."

By leveraging BIA’s subscription revenue model, the new partnership underscores a mutual commitment to delivering long-term customer success and outstanding service. For brands, this translates into fewer vendor relationships and more consistent execution, along with a partner that comprehensively understands the entire scope of digital growth.

About Front Row

Front Row is a leading accelerator and marketing agency based in New York City, with additional offices in San Diego, Hamburg, and Bratislava. The agency focuses on maximizing e-commerce growth for brands using its proprietary technology, Catapult, along with extensive capabilities in strategic brand building, omnichannel excellence, international market expansion, content creation, logistics, and innovative design and branding. Front Row’s client roster includes industry leaders like OUAI, Essity, Wella, and Tatcha, all of whom rely on the agency to unlock their full potential in the e-commerce space.

About Build in Amsterdam

BIA has established itself as a leading digital agency specializing in branding and the development of digital flagship stores on the Shopify platform. With over a decade of experience, the agency focuses on emotion-driven design and logical implementation, setting industry benchmarks through its integrated approach that combines strategy, branding, and technology. BIA’s commitment to quality has enabled it to craft compelling digital experiences grounded in meticulous technical foundations, consistently raising the bar in the sector. Their ethos, "We build. We lead. We care. We never stop," drives their passion for delivering exceptional results.

In closing, the acquisition of Build in Amsterdam by Front Row marks a pivotal moment in the e-commerce industry, promising enhanced capabilities and streamlined processes that will undoubtedly lead to accelerated growth for brands in this digital age.