#Paris #France #3D Scanning #CLX Europe #Covision Media

CLX Europe and Covision Media Usher in a New Era of Digital Content Creation in Paris

CLX Europe, a subsidiary of eClerx, has recently announced the launch of a cutting-edge content creation studio in Paris. This new facility, set to open in February 2025, will feature groundbreaking 3D scanning technology from Covision Media, marking a significant advancement in digital content production.

This innovation is anticipated to revolutionize how brands and retailers engage with e-commerce, allowing them to create scalable and automated digital twins with unmatched precision and quality. For over five decades, CLX has been instrumental in assisting brands and retailers in crafting, managing, and distributing multimedia content, thus enhancing product experiences across numerous digital channels.

The new CLX Paris studio intends to leverage Covision Media's state-of-the-art 3D scanning technology to deliver high-quality digital twins. This is particularly advantageous for luxury fashion brands, enabling them to generate an extensive variety of digital assets, including photorealistic 3D models and immersive virtual environments designed for omnichannel use.

Key Features of Covision’s Scanning Technology

1. Automated 3D Asset Production: Covision's 3D scanning equipment creates realistic models that require minimal manual intervention and post-production, thus enhancing efficiency.
2. Scalability and Speed: The technology empowers the large-scale creation of personalized content, allowing brands to stay ahead in an ever-accelerating digital landscape.
3. Omni-channel Integration: The generated assets are optimized for use in various platforms, including e-commerce, social media, and augmented and virtual reality, facilitating virtual try-outs (VTO) and interactive campaigns.

Transformative Potential for Global Luxury Brands

This expanded capability allows CLX Europe to assist European luxury clients in streamlining their production workflows while ensuring the highest creative standards are maintained. From e-commerce imagery to experiential marketing, the versatility of real-quality 3D scans opens new avenues for brand storytelling and customer engagement.

Scott Houchin, CEO of CLX Europe, emphasized the significance of this investment, stating, “The establishment of a state-of-the-art content studio in Paris and the implementation of the most advanced 3D scanning solution available is a clear testament to our commitment to the iconic brands and retailers that call Paris home.”

Similarly, Stefano Ferrari, COO of CLX Europe, expressed his enthusiasm, noting that this new studio represents a milestone in harmonizing precision with creativity. He stated, “Our goal has always been to craft unique and unforgettable content experiences. With the advent of 3D scanning technology, we are setting a new benchmark in visual content creation.”

Franz Tschimben, co-founder and CEO of Covision Media, shared his excitement about collaborating with CLX Europe. He acknowledged the opportunity to work alongside a world-class leadership team and exceptional 3D production teams, stating, “We are thrilled to partner with CLX Europe to introduce our AI-driven 3D scanning solutions to Paris. Our belief is that this partnership will propel 3D innovation for Paris's most renowned brands and retailers, offering a scalable solution to create diverse content types.”

Covision Media’s 3D scanners utilize an artificial intelligence-based vision system, incorporating a spherical matrix of 30 cameras to produce photorealistic 3D elements that can be illuminated again. This system captures every nuance of texture, color, and lighting, creating digital twins adaptable to various applications.

About CLX Europe

As part of eClerx, CLX Europe supports global brands, retailers, and agencies in digital content creation, management, and distribution across multiple channels. With over 50 years of experience, it specializes in leveraging cutting-edge technology to meet the evolving needs of sectors such as luxury, retail, automotive, and manufacturing. For further information, visit www.clxeurope.com.

About Covision Media

Covision Media is an Italian leader in 3D scanning technology, renowned for mass-producing high-quality digital twins. Trusted by major brands such as Inditex Group, NUREG, and Adidas, Covision's innovative solutions are transforming the future of digital content creation. Learn more at www.covisionmedia.ai.