UNINTERRUPTED and LeBron's Foundation Launch Skills-First Hiring Campaign with Indeed

UNINTERRUPTED and LeBron James Family Foundation Join Forces with Indeed

In a groundbreaking initiative, UNINTERRUPTED, the celebrated storytelling brand co-founded by basketball superstar LeBron James and Maverick Carter, has teamed up with global hiring platform Indeed and the LeBron James Family Foundation (LJFF). Their collaboration aims to promote a skills-first hiring strategy that emphasizes practical abilities over traditional credentials. This campaign not only seeks to empower job seekers from all backgrounds but also to enhance economic mobility and equality in the hiring process.

The Launch of 'The Main Thing'

The campaign is anchored by the premiere of 'The Main Thing,' a captivating four-part digital series featuring LeBron James engaging in meaningful conversations with iconic figures such as Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani. The series will explore how individuals can leverage their skills, gained through life experiences, to forge successful careers across diverse sectors.

Kicking off the campaign is an impactful commercial, narrated by the respected broadcasting veteran Ernie Johnson Jr. The narrative delves into the poignant reality of unseen talent, paralleling LeBron’s own journey with the experiences of countless job seekers whose skills remain unrecognized despite their hard work.

LeBron James reflected on the importance of this initiative, stating, "In the work my Foundation does to support families, we've seen how individuals thrive when provided with opportunities. I am excited about this collaboration with UNINTERRUPTED and Indeed to create more pathways for people to showcase their valuable skills."

James Whitemore, Chief Marketing Officer at Indeed, added, "We believe hiring should focus on skills rather than just credentials. This partnership harnesses storytelling's power to underline how lived experiences can lead to rewarding job opportunities."

Campaign Objectives and Activities

The campaign, which officially started on October 1 with the YouTube series, extends beyond digital storytelling. Key activities include integrating Indeed's innovative job-matching technologies and workforce development tools with the LJFF's education initiatives. Additionally, they plan to launch a job-seeker resource portal in collaboration with Indeed's Job Seeker Academy this upcoming October.

Moreover, an in-person Job Event will be held at House Three Thirty in Akron, Ohio. This event aims to provide hands-on skills training and workshops focused on career development, further enhancing individuals' chances of success in their respective job markets.

This collective effort not only marks a significant step in promoting a skills-first approach but also represents a commitment to unlocking potential for a diverse range of candidates. Through storytelling, accessible educational tools, and experiential learning, the campaign seeks to inspire a shift in how job seekers are evaluated and how opportunities are presented.

In summary, the collaboration between UNINTERRUPTED, the LeBron James Family Foundation, and Indeed stands as a powerful beacon for aspiring professionals, emphasizing that talent, determination, and acquired skills are what truly matter in the pathway to career success. LeBron and his partners envision a world where opportunities are available to all, breaking down barriers that often hinder diverse populations from achieving their career dreams. By shifting focus towards one’s skills rather than traditional qualifications, they hope this initiative will open many doors for job seekers nationwide.