Pet Dental Care Success
2026-07-23 23:51:16

Innovative Dental Care for Pets Surpasses 110k Sales Milestone

Innovative Dental Care for Pets



Dog Diner, based in Minato, Tokyo, has announced that its revolutionary dental care product, "Eat the Toothbrush Revolution," has surpassed 110,000 units sold as of July 2026. This product is designed specifically for dogs and cats and offers a simple solution for oral hygiene that requires only sprinkling on their food.

Helping Pet Owners with Dental Care Issues


"Eat the Toothbrush Revolution" caters to the challenges faced by pet owners. Many dog and cat owners struggle with brushing their pets' teeth, and this product allows for effortless dental care. Supported by pet owners keen on maintaining their furry friends' oral health, this innovative supplement addresses common complaints such as resistance to brushing and the inability to perform everyday dental care. The milestone of 110,000 units sold reflects a growing recognition of the importance of dental hygiene for pets.

The Importance of Dental Health for Pets


Unlike humans, dogs and cats cannot brush their own teeth. It’s up to their owners to help protect their dental health. Shockingly, around 80% of dogs over three years of age are said to suffer from periodontal disease, according to the American Veterinary Dental College. Statistics further reveal that severe dental disease in dogs increases the risk of death by 1.4 to 1.6 times, according to data from Banfield Pet Hospital.

Research shows that humans with periodontal disease face a 2-3 times higher risk of stroke and heart disease. For pets, periodontal disease is a persistent issue that once established, is challenging to treat. Taking preventive measures becomes essential, emphasizing the need to protect pet dental health before problems arise.

Product Features of "Eat the Toothbrush Revolution"


  • - Completely Additive-Free: The product contains no additives, ensuring safety since pets cannot rinse and spit out what's in their mouths.
  • - Easy to Use: Simply sprinkle the powder on their food. This effortless method allows even the most brushing-resistant pets to maintain oral hygiene, and it can also be used as a toothpaste.
  • - Active Enzymes: The product is enriched with live enzymes from fermented koji, benefiting both the mouth and overall health.
  • - Key Ingredients: Includes ingredients like papaya, enzymes (from grains), bamboo grass, dietary fiber, and propolis.

Affordable Options for All Pet Owners


To encourage first-time users, Dog Diner offers a trial size of the product for just 998 JPY (tax included).

  • - Product Name: Eat the Toothbrush Revolution
  • - Selling Price: Starting from 980 JPY (tax included) for the trial size
  • - Where to Buy: Available on Rakuten, Yahoo Shopping, Amazon, and more.

Purchase Here

Message from the CEO


Miyako Ishida, the CEO of Dog Diner, expressed, "The sale of 110,000 bags represents 110,000 instances of small attentions towards pet health. We urge owners to consider what's on the packaging's back. Pets consume everything they eat, so being mindful about choices is crucial. Regardless of the brand, taking a slight interest in food can help make the world a little kinder. We truly believe this and strive to be a catalyst for these moments together."

Dog Diner's Philosophy


The common thread among the happiest and most peaceful countries is a focus on food. The happiest societies emphasize the quality of their food. By paying even a tiny bit of attention to diet and avoiding additives, pet owners can genuinely impact their furry companions’ health and happiness. Dog Diner firmly believes that by reconsidering food habits, the world can be a kinder place.

Company Overview


  • - Company Name: Dog Diner Co., Ltd.
  • - CEO: Miyako Ishida
  • - Location: 6-19-40 Akasaka, Minato, Tokyo, 107-0052
  • - Established: December 1, 2009
  • - Business Focus: Manufacturing and selling pet food (health products for dogs and cats) and pet supplies.
  • - Official Website: Dog Diner


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Topics Consumer Products & Retail)

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