#None #Brussels #Stellar Tech #Creatorz #Join

Stellar Tech Strengthens Market Position with Join Acquisition

In a significant move, Stellar Tech, the prominent leader in influencer marketing technology in Europe, has announced its acquisition of Join, the leading creator platform in the Netherlands. This acquisition marks an important step in Stellar Tech's ongoing strategy to solidify their presence in the European market and innovate within the creator economy.

Creating a Powerful Platform

The merger of Join with Stellar Tech's existing marketplace, Creatorz, is expected to create a formidable platform designed to connect brands seamlessly with content creators across the Benelux. This strategic union comes on the heels of Stellar Tech's previous acquisitions of Influo in July 2024 and IROIN® in March 2025, all aimed at bolstering the company's market foothold and technological capabilities.

Join has been recognized for its innovative, AI-powered technology and its extensive network of vetted creators and top-tier brands in the Netherlands. By integrating Join’s strengths with the Belgian market reach of Creatorz, the new venture will unify thousands of creators under one umbrella. This transition intends to offer brands an enhanced and streamlined experience when collaborating with content creators.

Dual Pillars of Innovation

Stellar Tech operates under a twin-pillared model that combines analytics and marketplace features: the Stellar Analytics platform and IROIN®, both now merging into a comprehensive solution for discovering and managing creator partnerships. Meanwhile, Creatorz will expand its capabilities with the support of Join, focusing on facilitating immediate collaborations with micro and user-generated content (UGC) creators.

According to Cathy Pill, CEO and Co-founder of Stellar Tech, the creator economy is evolving rapidly, and by combining the expertise of Join and Creatorz, they are establishing a benchmark for micro UGC creators in the region. Pill emphasizes that this acquisition is not merely about growth, but about reshaping the future of influencer marketing so that collaborations are not only more diverse but also more accessible.

Leadership Reimagined

The leadership of Join will play a pivotal role in the future of Creatorz. Paolo Martorino, previously the CEO and co-founder of Join, will take the reins as Managing Director of Creatorz, while Edwin Knip, former CTO and co-founder, steps in as Tech Product Lead. This transition of leadership is poised to bring Join’s strong reputation and deep market knowledge into Creatorz, fostering a culture of innovation.

Martorino expressed excitement about the merger, stating, “We founded Join with the mission of simplifying collaborations between brands and creators. Now, as we join forces with Creatorz, we can extend our vision of rewarding collaborations to a wider audience. Our goal is to redefine the creator economy – from influencers to UGC specialists, and from paid partnerships to gifting opportunities.”

A New Era in Influencer Marketing

With Join's advanced technology and robust community support joining Stellar Tech's innovative direction, the acquisition promises to forge a new path in influencer marketing within the Benelux region. This powerful partnership will not only connect brands and creators more efficiently but also enhance the overall quality of partnerships, addressing the increasing demand for direct and adaptable collaborations in today’s fast-paced market.

For more information about this exciting merger and its implications on the influencer marketing landscape, readers can visit Stellar Tech's official page. The integration of these two exceptional platforms signals a dynamic future for not only the companies involved but for creators and brands seeking meaningful collaborations as well.