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Gibraltar Life's New Financial Education Platform

Gibraltar Life Insurance Co., based in Chiyoda, Tokyo, has recently launched a specialized website aimed at improving financial literacy among students from elementary to high school. This initiative, named "Gibraltar Financial Wellness College Essential," was officially launched on April 21, 2023. With a firm belief in the importance of instilling proper financial literacy from a young age, the company recognizes that comprehending the mechanisms of money and society not only enhances students' understanding of these elements but also impacts their future economic lifestyles.

The dedicated website for student financial education serves as a hub to consolidate various educational resources and content tailored to different age groups, including elementary, middle, and high school students. Gibraltar Life has been producing and publishing financial education content progressively, ensuring its accessibility to educators and students alike. The launch of this website is a significant step to facilitate easier access for a wider audience, addressing multiple educational needs.

Key Features of the Student Financial Education Website:

1. Overview and Sample Materials: Visitors can access detailed overviews and sample materials for financial education targeting elementary, middle, and high school students.
2. Inquiry for Presentations: There is an option for inquiries concerning providing on-site classes and interactive presentations based on various content.
3. Educational Material Downloads: Educators can request downloads of teaching materials relevant to financial education content.

Through collaborations with schools and educational institutions, Gibraltar Life has consistently delivered high-quality educational support to the youth, who are the future of society. Since the launch of this financial education initiative in April 2023, they have conducted a total of 443 outreach classes, where 23,051 students have participated. The company aims to continue spreading the importance of financial education by providing valuable content through the dedicated website to reach even more educators and students, thus contributing to the overall enhancement of financial literacy in society.

Overview of Educational Content:

For Elementary Students: "What is Money?"

This content was collaboratively developed with Tokyo Gakugei University and the NPO Tokyo Gakugei Children's Future Research Institute. It emphasizes engaging students in understanding money while adhering to the latest educational guidelines.

• - Key Characteristics:

1. Adheres to the curriculum for fifth graders and above.
2. Implements active learning through participation, such as games and group work.
3. Simplifies and explains various payment methods like electronic money and smartphone payments.

• - Learning Objectives:

1. Understand the concept and roles of money through games.
2. Learn about diverse payment methods and consumer behavior.
3. Develop skills for comparing products while purchasing.

For Middle School Students: "Introductory Class on Future and Money"

Creating a relevant understanding of financial matters is essential for students in junior high. This content aligns with the latest educational standards, fostering personal planning regarding their lives.

• - Key Characteristics:

1. In accordance with middle school’s technology and home economics guidelines.
2. Includes group discussions and quizzes as active learning components.
3. Utilizes digital texts accessible on tablets and smartphones.

• - Learning Objectives:

1. Understand the significance of crafting a life plan to achieve future dreams.
2. Gain insights into financial management and planning expenditure.
3. Recognize consumer rights and responsibilities as independent consumers.

For High School Students: "Thinking About Future and Money"

With financial education becoming mandatory in high schools, this content has been developed in collaboration with educators, focusing on current societal changes.

• - Key Characteristics:

1. Covers essential elements required in high school financial education.
2. Encourages student participation through interactive learning.
3. Provides various teaching tools like slides and guides assessing student comprehension.

• - Learning Objectives:

1. Learn to manage income and expenses properly.
2. Understand the necessity of predefined life plans for future goals.
3. Become aware of the rights and responsibilities of consumers in today's multi-faceted market.

The website is not just a platform for resources, but a commitment to enhance financial literacy among the youth, aiding them in becoming informed and responsible members of society. Interested parties can reach out to the Financial Education Project at Gibraltar Life via email for further inquiries.