#Japan #Tokyo #Kewpie #Fried Foods #Lemon Tartare

Refreshingly Delicious: Kewpie's New Lemon Tartare Sauce

Kewpie Corporation, headquartered in Shibuya, Tokyo, has unveiled a new addition to its professional line: the "Kewpie Chunky Sauce Lemon Tartare." This innovative product has been crafted to provide a bright, refreshing flavor perfect for the hot summer months. As climate change drives longer and hotter summers, the demand for refreshing meal options grows. Kewpie's latest tartar sauce incorporates lemon juice and zest to create a vibrant taste that also features a delightful texture with chunky ingredients.

Adapting to Summer Demand

Recent years have seen a change in seasonal weather patterns, with temperatures reaching over 30 degrees Celsius as early as May. This shift increases the demand for summer-specific ingredients and dishes as early as March. During the warm season, people tend to crave the refreshing aroma and flavor of lemon, prompting Kewpie to respond effectively to market needs by creating a tartar sauce that emphasizes lemon’s bright taste and aroma. The addition of crunchy onions and a mix of chunky ingredients ensures that every bite resembles freshly prepared cuisine. The sauce’s optimal viscosity allows it to adhere perfectly to a variety of foods, enhancing the overall experience of the dish.

A Classic Pairing: Fried Chicken and Lemon Tartare Sauce

The vibrant combination of fried chicken paired with tartar sauce is celebrated for its combination of flavors. The juicy umami and richness from the fried chicken are perfectly complemented by the rich yolk, zesty acidity, and fresh crunch from the tartar sauce. This synergy creates a complex flavor profile that brings depth to the meal, making it a highly satisfying choice for consumers.

In a recent study by Kewpie, it was found that comparing the Chunky Sauce Lemon Tartare to plain lemon juice reveals that the tartare sauce integrates better with the oiliness of fried foods, resulting in a lighter aftertaste. This indicates that pairing it with fried dishes provides an enjoyable experience, proving to be a better option than using lemon juice alone.

Driving Innovation in the Food Service Market

As Kewpie continues to innovate with its unique technology, it aims to energize the food service market and tackle ongoing challenges within the industry. The new Lemon Tartare Sauce is set to enhance our summer menus with its refreshing taste while encouraging creativity in culinary preparations.

Product Details

1. Product Name/Volume/Packaging/Shelf Life/Price/Launch Date (For Professional Use)
- Product Name: Kewpie Chunky Sauce Lemon Tartare
- Volume/Packaging: 500g/10 bags
- Shelf Life: 5 months refrigerated
- Price: Open
- Launch Date: February 6, 2026

2. Product Features
- Incorporates lemon juice and zest to achieve a refreshing flavor with a pronounced aroma. The tartar sauce features a hand-crafted style texture with crispy onions and chunky pieces that ensure delicious taste.

3. Target Customers
- Restaurants, delis, and food service providers.

Recommended Menu Examples

Kewpie has previously launched the retail version, "Kewpie Chunky Lemon Tartare," in February 2024. This version, packaged in a 145g container with a suggested retail price of 324 yen, has sold over 4.3 million units by the end of December 2025, showing a strong market presence. It’s not only a perfect companion for fried chicken but also complements salads, sandwiches, and a range of other dishes suitable for summer consumption.

For more product insights and the full lineup of Kewpie's professional use products, please visit Kewpie's official website and check the dedicated tartar sauce site for further information.