#Japan #Tokyo #FamilyMart #Omusubi Ohtani

FamilyMart Celebrates Success with New Omusubi

FamilyMart, headquartered in Minato, Tokyo, has introduced an innovative line of omusubi (rice balls) as part of its campaign 'Deliciousness to a New Dimension.' This initiative commemorates the achievement of baseball star Shohei Ohtani, who has been named the Most Valuable Omusubi Person (MVOP). To celebrate, the convenience store chain will distribute free omusubi coupons to 40,000 customers through its official social media accounts starting December 5, 2025.

The newly launched omusubi feature a unique 'fluffy delicious method' and are available in two varieties: the 'Gochimusubi' and 'Chokuwaki Omusubi'. This new preparation method aims to enhance the taste and texture of the beloved rice balls, aligning with FamilyMart's commitment to continuously improving the culinary experience.

In addition to this exciting promotion, FamilyMart has partnered with the specialty onigiri shop 'Bongo' for launching a new product line. To further engage customers, a giveaway campaign called '#DeliciousnessToANewDimension' will take place, allowing fans the chance to win Bongo’s official onigiri ingredients and essential seasoning sets. This promotion runs concurrently with the reintroduction of Shohei Ohtani, who has had an incredible season, hitting a total of 64 home runs, including 55 during the regular season and 8 in the postseason. His remarkable performance continues to capture the hearts of fans in both baseball and food alike.

Here's what you need to know about the "Ohtani MVOP Commemoration Campaign":

• - Campaign Duration: December 5, 2025, 10:00 AM to December 8, 2025, 11:59 PM
• - Coupon Utilization Period: December 5, 2025, 10:00 AM to December 10, 2025, 11:59 PM
• - Free Coupon Distribution: Engaged through FamilyMart's official X account (@famima_now), with 10,000 free coupons available each day, equating to a total of 40,000 coupons during the campaign period.

How to Participate:

1. Follow the FamilyMart official account (@famima_now)
2. Repost the specified posts
3. Visit the campaign site to enter and check your results
Campaign Site

Featured Product:

• - Name: Chokuwaki Yaki-Sake Omusubi
• - Price: 158 yen (including tax: 170 yen)
• - Nationwide Availability
• - Details: This omusubi features freshly grilled salmon marinated in a savory soy sauce for enhanced aroma and flavor, expertly prepared to provide a fluffy, dissolve-in-your-mouth texture.

Another exciting promotion to look out for is the 'Home with Bongo Set' campaign, running from December 5th at 11:00 AM to December 8th at 11:59 PM. This giveaway will reward five customers with a complete set of Bongo’s ingredients, including:
- Assorted Onigiri Fillings with flavors like Egg Yolk Sauce, Meat Soboro, Salmon, Tuna Mayo, Fried Chicken Mayo, and more.
- Seaweed Sheets for onigiri preparation
- Bongo's exclusive salt for the perfect seasoning.

How to Participate:

1. Follow FamilyMart’s official account (@famima_now)
2. Repost the designated posts
Campaign Site

At FamilyMart, we strive to create a community atmosphere that connects with each customer personally, making us an indispensable part of their daily lives. With the launch of these tasty new rice balls, we invite everyone to enjoy the upgraded omusubi experience, inspired by the incredible achievements of Shohei Ohtani. Don’t miss out on this limited-time celebration!