#Japan #Shinjuku #Kinokuniya #SWIMMER #Pop Up

Discover the Joy of SWIMMER at Kinokuniya Shinjuku

Are you ready to immerse yourself in the whimsical world of the beloved brand, SWIMMER? From December 9 to December 22, 2025, the SWIMMER POP UP SHOP will be open at the 1st floor entrance of Kinokuniya Shinjuku Main Store, once again bringing together fans of all ages in a delightful shopping experience.

Event Details

The SWIMMER POP UP SHOP is more than just a shopping event; it's a celebration of cuteness! After last year's overwhelming success, the event returns, set to attract both long-time enthusiasts and new fans. Visitors will encounter a vibrant selection of products that perfectly encapsulate the brand's signature style. Here are the details you need to know:

• - Event Name: SWIMMER POP UP SHOP at Kinokuniya Shinjuku
• - Event Period: December 9 (Tuesday) - December 22 (Monday), 2025
• - Location: 1st Floor Entrance, Kinokuniya Shinjuku Main Store, 3-17-7 Shinjuku, Tokyo 160-0022

Be sure to check out Kinokuniya's website for more information!

What is SWIMMER?

Founded in 1987, SWIMMER has been a popular name in the world of stationery and lifestyle products. This charming brand offers a wide range of items, including apparel, fashion accessories, bags, pouches, wallets, interior goods, and stationery. With designs drawing inspiration from animals and sweets, many find their irresistible charm appealing regardless of age.

After ceasing operations in 2018, SWIMMER made a triumphant return in 2020 under the new management of Patty’s Co., Ltd., and has since captured the hearts of both former fans and a new generation. It continues to build its legacy through adorable products and engaging events, keeping the spirit of cuteness alive.

You can follow SWIMMER on social media for the latest updates and sneak peeks at new merchandise:

• - Instagram: @swimmer_prom
• - X: @SWIMMER_Prom

About IP4 Co., Ltd.

IP4 Co., Ltd., the company responsible for this delightful event, specializes in licensing and the sales of character rights. Since its establishment in May 2002, it has expanded its operations to include capsule vending machines featuring an array of characters and brands.

For inquiries regarding licensing or the event, please contact:

• - Email: [email protected]
• - Phone: 03-5951-1940

Visit IP4's official website for more information.

Join us at the SWIMMER POP UP SHOP to experience the joy and cuteness that has made this brand a staple in many lives. It’s an event not to be missed!

See You There!

Don’t miss your chance to visit this captivating event! Come and see how SWIMMER has packed “cuteness” into every corner of this pop-up shop, and take home a piece of that joy to cherish forever.