Fahlo, LLC's Game-Changing Plush Toy
Fahlo, LLC has garnered recognition for its unique and innovative plush toy, which features integrated animal tracking technology, earning an impressive nomination for the Plush Toy of the Year by the Toy Foundation. The winners of this esteemed category will be announced at a gala event scheduled for February 28 at Cipriani’s in New York City.
Founded in 2018, Fahlo takes pride in bridging the gap between playful technology and wildlife conservation. Each plush toy comes with a bracelet that includes a built-in tracking system, enabling users to follow a real animal’s movements in the wild through an engaging 3D map. This innovative concept is more than just a toy; it's a tool designed to foster a greater understanding and appreciation of wildlife.
Fahlo’s co-founder, Carter Forbes, expressed excitement over the nomination, stating, "Our nomination for Plush Toy of the Year is a tremendous honor and a testament to the unique way we're blending fun with conservation. We hope our innovative approach sparks curiosity about wildlife and motivates people to actively engage in conservation efforts."
Joining him, co-founder DJ Gunter emphasized that the driving force behind Fahlo was the belief that play can lead to meaningful change. "Seeing our work celebrated by the Toy Foundation reinforces that our mission to connect people with nature through interactive technology is both innovative and impactful,” he said.
Beyond creating engaging play experiences, Fahlo is deeply committed to environmental conservation. The company partners with global conservancies and nonprofits, pledging 10% of its net profits to support initiatives aimed at protecting endangered species and their habitats. Since 2018, Fahlo has contributed over $4 million to various conservation projects, solidifying its mission to inspire a profound connection between individuals and the natural world, one tracking experience at a time.
About Fahlo
Fahlo, LLC collaborates with conservancies to spark curiosity and enthusiasm for wildlife protection. Their product lineup includes interactive items that allow users to track real animals in the wild, ultimately fostering education and support for at-risk species and habitats. To learn more about their innovative products and mission, visit
Fahlo's website.