#USA #Los Angeles #Causal #Connected TV #OpenX

Causal Partners with OpenX for Effective CTV Advertising

Causal, a respected player in the digital advertising sector, has announced an exciting collaboration with OpenX, a leading omnichannel supply-side platform. This strategic partnership aims to enhance connected TV (CTV) advertising, delivering high-quality results at scale.

In a notable recent campaign focusing on improving access to affordable healthcare in New York, this collaboration yielded impressive outcomes. The partnership achieved a 17.73% increase in efficiency compared to other tested supply-side platforms (SSPs). This improvement underscores the potential of combining advanced digital advertising solutions with innovative supply-side strategies.

Key Insights from the Campaign

The campaign's strategy was crafted with a focus on broad reach, controlled frequency, and contextual alignment. OpenX’s marketplace was responsible for 36% of the total impressions, leveraging premium CTV placements on both national and local news outlets. This approach ensured a high-impact delivery without overwhelming audiences, thereby amplifying the advocacy message effectively.

Christopher Birtch, Director of Account Operations at Causal, stated, "Partnering with OpenX reflects our commitment to innovation and accountability in digital advertising. Their expertise in supply-side targeting complements our mission to deliver data-driven campaigns that can make a positive impact."

Joining forces, OpenX and Causal aim to redefine the standards of political advocacy campaigns. As Stacy Bohrer, SVP Buyer Development, The Americas at OpenX, remarked, "Political advocacy requires both scale and nuance. Our collaboration shows how curated, quality inventory can drive significant results for organizations seeking real change."

The Power of Data-Driven Strategies

Causal utilizes data-driven strategies that empower advertisers to rethink their audience engagement approaches. By melding their unique optimization methodology with OpenX’s transparent and high-performing platform, the pair aims to enhance the efficiency of advertisers’ outreach without compromising scale or quality.
Their commitment to performance-focused CTV campaigns is evident, as they seek to deliver stronger ROI and maximize the impact of advocacy messaging throughout various channels.

About the Companies

Causal specializes in audience development and activation, utilizing innovative tools that help advertisers meet their media performance objectives. The company’s approach focuses on turning complex data points into actionable insights that create effective campaigns.

OpenX, on the other hand, is recognized for its transparency and sustainability in the ad tech industry. The company operates a fully cloud-based technology stack that delivers solutions across various platforms, including CTV, mobile apps, and desktop, cementing its position as a trusted partner to numerous publishers and advertisers around the globe.

In summary, the alliance between Causal and OpenX marks a significant step towards the future of connected TV advertising. It showcases how strategic partnerships can result in campaigns that not only reach vast audiences but make a meaningful difference in societal issues. Together, these organizations are setting a new bar for what is possible in the realm of digital advertising.