Everi and 1/ST Unveil Advanced Gulfstream Racing App for Horse Racing Enthusiasts
Introduction
The landscape of horse racing is set to transform as Everi Holdings and 1/ST unveil their latest innovation: the Gulfstream Racing App. This mobile application, which provides an integrated wagering experience, aims to offer fans an unparalleled connection to the excitement of Thoroughbred racing at Gulfstream Park.
The App Features
Leveraging Everi's BeOn™ Mobile Services, the app is tailored for both seasoned bettors and newcomers alike. It includes all traditional features of a venue app, such as ticket purchasing, dining reservations, and race schedules. But the standout aspect is undoubtedly the integrated horse betting functionality designed for a seamless user experience.
The Gulfstream Racing App allows fans to place win, place, and show bets effortlessly using Everi's digital CashClub Wallet® technology. This cashless wagering environment represents a significant leap forward for horse racing enthusiasts, providing convenience and enhancing the overall experience."Phase I of the app launch has already commenced, setting the stage for increased fan engagement ahead of major events like the 2025 Pegasus World Cup held at Gulfstream Park.
Strategic Expansion
This initiative marks a strategic expansion into sports and entertainment, following Everi's acquisition of Venuetize in 2023. By deepening its footprint in the horse racing sector, the partnership with 1/ST positions Everi to deliver innovative solutions that cater to an evolving fanbase.
Darren Simmons, Everi's Executive Vice President and FinTech Business Leader, states, "Our collaboration with 1/ST is centered on enhancing the venue experience by providing additional mobile capabilities." This sentiment highlights the dual objectives of increasing accessibility and boosting engagement in an industry that thrives on tradition.
Looking Ahead
Fans can expect more enhancements as Everi and 1/ST plan to roll out the second phase of the app, which will extend to Santa Anita Park. The intention is to integrate further options for betting and wallet funding, providing a comprehensive experience across multiple venues. This expansion underscores both companies' commitment to excellence in customer engagement, leveraging technology to reimagine horse racing entertainment.
Conclusion
As the Gulfstream Racing App officially enters the arena, it does so with the promise of redefining how fans interact with the sport. With features catering to every need—from betting to dining—the app stands to be a game-changer for Gulfstream Park and the thriving horse racing community. In an era where innovation and user experience are paramount, this collaboration between Everi and 1/ST showcases a bright future for wagering and entertainment in horse racing.