Eileen Gu Named Global Brand Ambassador by Technology Giant TCL

Eileen Gu Appointed as TCL's Global Brand Ambassador

TCL, a prominent global technology company, has recently announced the exciting appointment of freestyle skier Eileen Gu as its Global Brand Ambassador. This decision aligns with TCL's dedication to advancing the Olympic Movement, as the company proudly holds the title of Worldwide Olympic Partner. Gu's stunning achievements in freestyle skiing, including her historic performance at the Winter Olympics, where she became the youngest Olympic champion at 18 and brought home three medals in a single Winter Games, perfectly embody TCL's inspiring motto, "Inspire Greatness."

A Shared Vision

In a statement regarding her new role, Eileen Gu expressed her enthusiasm, saying, "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL. TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."

This collaboration is particularly potent as it ties in with TCL's "TCLforHer" initiative, which emphasizes women's visibility and empowerment through technology and cultural engagement. TCL has made significant contributions through this initiative, having supported hundreds of female-focused programs and educational initiatives for over 2,000 young women.

Wei Xue, the Vice President and ESG Director of TCL Technology, highlighted Gu's dynamic athlete mentality, stating, "Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve extraordinary lives. TCL looks forward to building on our collaboration as we work towards next year's Winter Olympics."

Expanding Presence in the Olympic Movement

Earlier this year, TCL announced its Worldwide Olympic and Paralympic Partnership with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances category. The partnership notably led to TCL being recognized on the Donor's Wall at the Olympic Museum in Lausanne, Switzerland, with a commemorative stone acknowledging the company's contributions.

Additionally, TCL recently kicked off its first global campaign to honor Olympic Day, which featured members of the Urban Theory Dance Crew performing at iconic locations, linking the two host cities of Milan and Los Angeles through a vibrant film.

As the Olympic Winter Games Milano Cortina 2026 approaches, TCL is set to leverage its extensive 30-year legacy in sports, utilizing its pioneering technology to enhance experiences for both fans and athletes alike. Innovative digital displays will transmit the essence of the Games to billions of viewers worldwide. Furthermore, the company is set to engage in vital support initiatives for athletes, including providing essential home appliances at Olympic Villages and the creation of an "Athlete Moments" platform, allowing competitors to connect with their families immediately post-performance.

About TCL

Founded in 1981, TCL, which stands for "The Creative Life," formulates creativity across every aspect of our lives. As a leading technology brand, TCL is committed to innovative solutions; their diverse product lineup includes televisions, smartphones, audio devices, smart home systems, display technologies, and more, all designed to enhance customer experiences. With 46 research and development centers and 38 manufacturing bases across more than 160 nations, TCL has firmly established itself as a competitive global player in smart technology. Through its partnership with the Olympic Movement, TCL is poised to inspire greatness in sports and beyond.

About the International Olympic Committee

The IOC serves as a not-for-profit, non-governmental organization with a dedicated mission to create a better world through sports. The organization allocates over 90% of its income back into the global sporting community, translating into daily investments equivalent to $4.2 million aimed at aiding athletes and sports organizations at varying levels worldwide.