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Revolutionizing Event Management with MICE Joy

In an era where efficiency is paramount, the MICE industry is stepping up with new technological solutions to ensure seamless event management. SoftBank’s MICE Platform Inc. has officially launched its innovative project management tool, MICE Joy, designed explicitly for the MICE sector, which stands for Meetings, Incentive travels, Conventions, and Exhibitions. Scheduled to be available starting December 5, 2025, MICE Joy promises to alleviate the common challenges faced by event organizers through the power of AI.

Addressing Common Industry Challenges

The event management landscape is fraught with difficulties. Organizers often voice concerns like, "Where do I start?" or "How can I set deadlines for multiple tasks?" Moreover, juggling multiple roles can lead to overwhelming workloads, while critical information often gets lost in a sea of emails and communications. With the expectation of producing successful events, the anxiety leading up to the actual day can be distressing for many. MICE Joy aims to address these pain points directly, transforming anxiety into excitement for the big day.

Key Features of MICE Joy

1. Automated Work Breakdown Structure (WBS)

One of the standout features of MICE Joy is its ability to automatically generate a Work Breakdown Structure upon entering the type of event and the scheduled date. This means that necessary tasks and schedules can be created effortlessly, allowing for adjustments to be easily made. Furthermore, the platform provides tips for completing each task, simplifying the management process significantly.

2. Role-Based Permission Management

MICE Joy includes a sophisticated role-based permission management system, meaning that users can assign specific access rights depending on the role of each team member, from Project Management Officers (PMOs) to operational staff. This ensures that everyone has access only to the information they need while maintaining security within the project framework.

3. Intuitive UI/UX Design

Drawing from professional insights in event management, the user interface and experience of MICE Joy are designed to be intuitive even for first-time users. This means that event organizers can immediately start to familiarize themselves with the software without navigating through unnecessary complexities, boosting overall productivity.

4. Centralized Communication and File Management

MICE Joy facilitates effective communication among all stakeholders through integrated chat features while allowing for centralized management of various file versions. This mitigates the chaos that often accompanies document handling and team communications.

5. Delay Detection and Alert Functions

Another vital feature includes the functionality to detect task delays and send alerts, alongside individual notifications for checking on the status of tasks. This proactive approach keeps organizers informed and helps mitigate potential issues before they escalate.

6. Child Task Management

Users will also be able to add child tasks related to each primary task, allowing for comprehensive task management and detailed tracking as projects progress.

7. Continuous Learning through AI

MICE Joy incorporates generative AI that learns from user interaction over time. This enhancement improves the accuracy of future task and schedule suggestions, further streamlining the event planning process in subsequent projects.

Diverse Utilization Scenarios

MICE Joy is versatile, catering to a range of events including commencement ceremonies, shareholder meetings, financial briefing sessions, press conferences, award ceremonies, corporate events, and kick-off meetings. The adaptability of the platform makes it a fit for numerous organizational events and gatherings.

Pricing Structure

MICE Joy offers flexible pricing:
- Privileged Administrator Function: 6,000 yen/month per individual account
- PMO Function: 6,000 yen/month per individual account
- Staff Function: Free (limited functionality, no user cap)
- External Guest Invitation Function: Free (inviting external stakeholders for specific events at no cost)
A 1-month free trial is available for new users, promoting accessibility and encouraging adoption.

About MICE Platform

MICE Platform, a subsidiary of SoftBank, is dedicated to driving digital transformation in the MICE sector. The company offers services ranging from venue booking platforms to video streaming solutions, alongside comprehensive support for event management. Since its inception, it has aimed to deliver new value to both event organizers and venue management companies, contributing to the growth of the MICE market in its entirety.
For more information, visit MICE Platform's website.