#China #Chery #Wuhu #LEPAS #L8

Chery LEPAS: A New Era in Mobility

On April 24, 2025, Chery officially launched its new brand, LEPAS, showcasing the debut model, L8, at an impressive global event named "Vibrant Life, Masterful Driving." This launch drew the attention of over 800 key dealers and leading media representatives from around the world, marking a significant milestone in Chery's journey. LEPAS is positioned as a strategic cornerstone for Chery, focusing on high-end positioning, enhanced value, and market growth. The brand aims to pioneer a vision of "elegant mobility," transforming the future mobility ecosystem through intelligent technologies and aesthetic designs.

Zhang Guibing, President of Chery International, announced plans for LEPAS to release five models over the next three years, starting with the L8, a defining entry into the SUV segment set to launch in December 2025. Following this will be the L6, a city-class model targeting metropolitan elites, and the flexible L4, designed specifically for stylish female drivers. LEPAS is poised to expand its global footprint through diverse strategies, leveraging a worldwide network of 1,200 sales outlets and aiming for an annual production and sales volume of 500,000 units. This approach not only enhances market reach but also creates new growth opportunities for its partners.

LEPAS is built upon four fundamental principles: Leopard Aesthetics Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid. The L8 model draws inspiration from the muscular contours of a swift leopard, artfully marrying dynamic aesthetics with mechanical philosophy. Its distinctive vertical headlights and minimalist interactive cabin create a perfect balance between power and elegance. The L8 reaches new heights of innovation in intelligent systems, safety features, and adaptability, catering to users’ simultaneous cravings for cutting-edge technology and sophisticated aesthetics.

"LEPAS will leverage Chery's technological innovations to revolutionize the interaction between humans and vehicles with smart solutions, providing a premium yet value-oriented mobility experience for users worldwide," stated Zhong Wei, Deputy General Manager of LEPAS. Through its global expansion efforts, Chery signifies its strategic evolution from an automobile manufacturer to a lifestyle mobility trendsetter, ready to reshape the global automotive landscape with an elegant approach to mobility values.

The launch of LEPAS and its inaugural model, the L8, represents a bold step forward for Chery as it forges an identity that satisfies the demands of modern consumers for both style and functionality. With a commitment to elegance and innovation, LEPAS sets the stage for the future of mobility.