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Celebrating the Success of Imagina's Executive Seminar

On October 7th, Imagina, a leading company in corporate branding, hosted a free seminar titled "Inner Branding for Executives" in the Tokyo Convention Hall. With an influx of applications, the event saw around 60 company executives and leaders eager to delve into the crucial topic of inner branding in corporate culture.

Background: Addressing the 'Invisible Crisis'

Modern Japanese companies are increasingly facing a silent yet serious issue: growth stagnation caused by talented individuals who lack commitment to their organizations and empathy towards colleagues. The traditional culture of instilling values like respect and collaboration has diminished, leading to a scenario where younger professionals enter workplaces without a solid foundation of values. They often apply their skills solely for personal gain, ignoring the collective benefit.

The seminar shed light on how to combat this invisible crisis, emphasizing the need to redefine a company's philosophy from being mere slogans to a moral compass that guides employee behavior in their work and life.

Seminar Highlights

Imagines' CEO, Yoshiki Sekino, led the discussion, breaking down the seminar into several key topics:

1. The Necessity of Ideological Education Today

• - The Role of Companies in a Society Lacking Moral Education: In an age where traditional ethical teachings are declining, companies must step in to provide guidance and moral clarity.
• - Why Skills Alone Fail to Contribute to Organizations: While individual skills are vital, they must align with an overarching vision for meaningful workplace contributions.
• - Creating Organizations Guided by Philosophy: Establishing a workplace culture where the company philosophy serves as a 'compass' for decisions and actions.

2. Transition from 'Proclaiming' Philosophy to 'Rooting' It

• - Common Pitfalls in Philosophy Dissemination: Identifying errors companies make when trying to implement and promote their core values.
• - Concrete Strategies to Connect Daily Tasks with Organizational Philosophy: Practical methods for incorporating philosophical principles into everyday operations.
• - Systems for Encouraging Behavioral Change among Employees: Creating structures that facilitate a shift in employee mindsets and actions.

3. Cultivating the 'Role Model' Concept among Managers

• - Characteristics of Leaders who Naturally Attract Followers: Identifying traits that make certain leaders more inspired and admired.
• - Developing Managers who Embody Company Values: Strategies for nurturing leaders who can effectively communicate and exemplify philosophy-driven management.
• - Fostering a Culture of Autonomy within Organizations: Promoting self-directed work environments through philosophical alignment.

Feedback from Participants

Survey feedback highlighted the seminar's impact:

• - A CEO from a manufacturing company remarked, "I was shocked by the phrase, 'The philosophy serves as a substitute for moral education.' It's made me realize that we haven't truly grasped the fundamentals of employee education. I plan to implement these ideas immediately."
• - An executive from an IT firm expressed, "I finally understand why highly skilled employees leave. The structured approach to disseminating philosophy was particularly enlightening."
• - A service industry CEO mentioned, "The wealth of concrete examples means I can start applying these concepts right away. I've gained clarity on how to approach managerial training."

In total, 95% of participants reported being satisfied or very satisfied, with many expressing renewed awareness about the importance of philosophical integration and practical application methods.

About Imagina

Imaginas is specialized in supporting corporate branding centered on company philosophies. Having partnered with over 3,000 companies, they are committed to facilitating human resource development and value integration. They emphasize the significance of managerial roles in fostering workplace culture, dedicating themselves to programs that strengthen management and leadership. Moreover, their commitment to conveying the importance of proper employee engagement extends to publishing a successful series of books that have collectively sold over 560,000 copies.

For inquiries, please contact:
Imaginas
Attn: Minami Aoe
Phone: 03-3511-5525
Fax: 03-3511-8228
Email: [email protected]