Shimokitazawa's Special Hopping Bar Week: Spicy vs. Chilled Delights

Experience the Flavor Explosion: Shimokitazawa Hopping Bar Week

From July 17 to August 3, Shimokitazawa will transform into a food lover's paradise with its special event, the "Shimokitazawa Hopping Bar Week: Spicy vs. Chilled Delights." Over the course of 18 days, visitors can indulge in a plethora of exclusive dishes from 44 participating restaurants—each offering unique menus centered around the themes of extreme spiciness and refreshing chill.

The Shimokitazawa Hopping Bar Week is organized by the Shimokitazawa Shopping District Union and Spiral Inc., a cutting-edge company focused on revitalizing communities through digital transformation. Participants can enjoy limited-time menu items at special prices by purchasing a participation pass, which not only provides entry to the event but also waives any cover or service charges typically associated with dining out. Guests can choose from enticing options such as the “Spicy Jorokia Chorizo Currywurst” that promises to make you sweat or the “Cold Curry Udon” that offers a uniquely chilling experience.

How to Participate

To participate, simply purchase a pass for either 500 yen in advance or 700 yen on the day, which provides access to discounted food and drink offerings at participating venues. Guests can order exclusive menus paired with their first drink for prices ranging from 1,200 to 2,000 yen depending on the establishment. If you simply wish to enjoy a drink, the first drink can be ordered for just 400 yen.

The beauty of this event lies in its flexibility; you can enjoy it over multiple days in addition to a single occasion. Collect stamps as you hop between restaurants, with rewards awaiting you for each milestone achieved. This year, 500 early registrants will receive a special gift that includes either a Megurizumu Carbonated Gel Pack for the head or for the feet, courtesy of Kao Corporation, further enhancing the event experience.

Engage with the Community

This event is not just about food; it is a chance to connect with the community and uncover hidden gems in the bustling neighborhood. Even if you're visiting for the first time, the atmosphere is welcoming, allowing you to casually hop from one venue to the next. Each stop offers a unique culinary delight, making it an adventure for your taste buds while deepening your relationship with Shimokitazawa itself.

Special Promotions

The event also features exciting promotional activities. Snap a photo at the spicy paste panel set up at the registration area and share it on social media with designated hashtags like #SpicyYuki and #ShimokitazawaHoppingBarWeek to be among the first 50 participants to win a special prize. Furthermore, guests can participate in an online survey via the I LOVE Shimokitazawa app to access raffle prizes, which include a range of fun experiences and local products.

Conclusion

Mark your calendar for the Shimokitazawa Hopping Bar Week, where great food meets community spirit during the most vibrant time of the year. Whether you're a local or a tourist, this event is a fantastic opportunity to taste and enjoy what Shimokitazawa has to offer. Get your passes early and start collecting those stamps for prizes while discovering new shops along the way! Don’t miss out on the excitement—taste the heat, feel the cool, and dive into an unforgettable gastronomic summer experience!

For more details, visit Shimokitazawa Hopping Bar Week.