Celebrating 100 Years: The Exciting Milk Festival in Naoho Highlights Baby's Growth

Exciting Moments from the Milk Festival in Naoho

On September 20, 2025, Snow Brand Megmilk, one of Japan's leading dairy companies, hosted a fantastic event titled "Milk Festival in Naoho" to mark its 100th anniversary. The festival took place at their Sapporo factory and welcomed families for a day filled with fun, laughter, and heartwarming moments centered around children’s growth and nutrition.

Baby Celebration: The 'Tsuyoko Issho Mochi' Event

As part of the festivities, the highlight was the "Baby Gathering! Tsuyoko Issho Mochi Event." This heartwarming activity aimed to encourage healthy development among children, emphasizing a traditional custom of carrying 'one-year rice cakes' or 'issho mochi.' In a creative twist, the event replaced the rice cakes with "Tsuyoko Follow-Up Milk," represented by a bag weighing approximately 1 kg.

On that beautiful day, 32 little ones participated, joyfully strutting around with their 'Tsuyoko' bags on their backs. The smiles and cheers from their families filled the air, fostering a sense of community and enjoyment. All participating children received delightful gifts, including original towel furoshiki and samples of "Tsuyoko sticks."

Festivities for All Ages

The festival wasn’t just limited to the mochi event. Attendees were treated to various attractions, including a photo spot featuring the gigantic character balloon "Big Cow-kun" from their popular "Morning Farm Yogurt" series. To add to the excitement, the Sapporo factory organized unique activities such as the "Ski Club Talk Show," merchandise sales from Snow Brand Megmilk and Snow Brand Parlor, along with a special vending machine version from Katsugen Shrine, drawing a lively crowd of families eager to partake in the experience.

This year, Snow Brand Megmilk Group expresses its gratitude with events like the Milk Festival scheduled across its six factories nationwide, further emphasizing its connection with customers and the community.

Upcoming Milk Festivals

Following the successful Milk Festival in Naoho, more celebrations are set to take place throughout Japan, allowing people to join in the festivities and share in Snow Brand Megmilk’s journey into the future.

Event Details for the Naoho Milk Festival

- Date: September 20, 2025 (Saturday)
- Venue: Snow Brand Megmilk Sapporo Factory, 6-1-1 Naohomachi, Higashi Ward, Sapporo, Hokkaido, 065-0043

About Tsuyoko Product Line

The Tsuyoko brand offers balanced nutrition through a follow-up milk product specifically designed for infants. Comprehensive research has been conducted involving around 2,400 babies to understand their dietary intake, leading to the development of this vital nutritional resource that addresses common deficiencies in iron and calcium.

- Key Features:

(1) Nutrients critical for infants aged 9 months to 3 years are beneficially formulated.
(2) Provides essential minerals such as iron and calcium.
(3) Includes important components found in breast milk like osteopontin, sialic acid, oligosaccharides (galactosyl-lactose), DHA, and phosphatidylserine.

For more information, visit their website: Beanstalk Snow.

About Snow Brand Beanstalk

With a mission to support the health of families, especially mothers and infants, Snow Brand Beanstalk has been dedicated to research and development in infant formula, weaning food, and functional foods for over 70 years. Their goal is to deliver high-quality products that closely resemble breast milk, ensuring families benefit from superior nutrition.

For inquiries, contact Snow Brand Beanstalk Wellness Division, PR Department at +81 3-3226-2335, from 9:00 AM to 5:00 PM (excluding weekends and holidays).