Introducing the New Platinum Label Skin Care Series for Sensitive Skin

New Platinum Label Skin Care Series for Sensitive Skin

In a significant development for skin care enthusiasts, Doshisha Inc., headquartered in Osaka, Japan, has announced the upcoming launch of a new skin care line specifically designed for sensitive skin under their popular brand, Platinum Label. This series comprises four products that will gradually hit the shelves starting June 29, 2026. With a commitment to affordability and high quality, Platinum Label continues to stand out in the skin care market.

Background of Development

The Platinum Label Hadamugi Series has been a favorite since its release in 2014, marking its 12th year in the market. Its appeal transcends demographics, capturing the hearts of users regardless of age, gender, or nationality. As the market for sensitive skin care expands, there has been a noticeable increase in demand for products that not only offer low irritation but also provide effective moisturizing and functional benefits.

In recent years, factors such as pollen, UV exposure, temperature fluctuations, and dryness have contributed to a rise in sensitivity for many individuals, leading to concerns over ‘reactive skin.’ Users with sensitive skin particularly prioritize hydration, addressing issues related to dryness and irritation. Responding to these needs, Doshisha is proud to introduce a new line of sensitive skin care products that can be used generously throughout the year, ensuring skin remains in optimal condition.

Features of the New Products

Patch-Tested for Sensitive Skin

This skin care line is designed with input from individuals with sensitive skin, ensuring comfort and ease of use every day. However, it’s important to note that it may not be suitable for everyone, as skin reactions can vary.

Generous Size for Daily Use

Understanding that “consistency is key” in skin care, each product in this line is crafted for generous application. The large volumes allow users to hydrate not just their face but also their neck, décolletage, and even entire body without hesitation, promoting a daily moisturizing routine.

Year-Round Use

Whether experiencing allergy concerns in spring, UV exposure and sweat in summer, temperature fluctuations in autumn, or dryness in winter, this series is designed to address seasonal changes and support sensitive skin care routines all year round.

Enriched with Hadamugi Seed Extract

The line boasts Hadamugi seed extract, known for its moisture-retaining properties that replenish the skin's natural moisture factors (NMF), preventing dryness and promoting a refined skin texture. Through consistent use, these products aim to enhance the overall skin condition.

Simple Formulation

Focusing on the essential ingredients, the formulation is straightforward, putting Hadamugi seed extract at the forefront while minimizing unnecessary additives.

Three Free Features

- Alcohol-free
- Fragrance-free
- Colorant-free

Product Information

1. Platinum Label Sensitive Skin Lotion
- Name: Platinum Label Sensitive Skin Lotion HA
- Volume: 1,000 mL
- Retail Price: ¥1,980 (Tax included)
- Description: Penetrates deeply into the skin layers to prevent dryness-related issues, promoting a fresh, hydrated complexion.

2. Platinum Label Sensitive Skin All-in-One Gel
- Name: Platinum Label Sensitive Skin All-in-One Gel HA
- Volume: 300 g
- Retail Price: ¥1,980 (Tax included)
- Description: Combines the functions of lotion, emulsion, beauty essence, cream, and mask, perfect for busy days.

3. Platinum Label Sensitive Skin Cleansing Wash
- Name: Platinum Label Sensitive Skin Cleansing Wash HA
- Volume: 200 g
- Retail Price: ¥1,100 (Tax included)
- Description: A cleansing product with rich lather that effectively removes light makeup.

4. Platinum Label Sensitive Skin Emulsion
- Name: Platinum Label Sensitive Skin Emulsion HA
- Volume: 300 mL
- Retail Price: ¥1,540 (Tax included)
- Description: Smooth application without stickiness, delivering intense hydration.

Brand Concept

With the motto “Bringing beautiful smiles filled with confidence to everyone,” Platinum Label aims to empower users through quality skin care. Inspired by the brilliance of platinum, the brand believes that confidence in one's natural skin leads to a radiant smile. Offering high-quality products at accessible prices ensures that individuals can indulge in daily skin care without hesitation.

Connect with Platinum Label

- Official Website: Platinum Label
- Instagram: @Platinumlabel1

Company Overview

- Company Name: Doshisha Inc.
- CEO: Masayuki Nomura
- Headquarters: Osaka, Japan
- Established: January 1977
- Capital: 4.9993 billion JPY
- Website: Doshisha

Customer Inquiries:
Doshisha Customer Support
Tel: 0120-104-481 (Weekdays 9:00 AM - 5:00 PM)

The information provided is accurate as of the time of this press release and may be subject to change.