#Istanbul #Turkey #Winter Tires #Lassa Tyres #Snoways 5

Lassa Expands Winter Tire Portfolio with Innovative Designs

Lassa, a prominent brand associated with Brisa Bridgestone, is making waves in the tire industry by unveiling its latest winter tire models — the Snoways 5 and Competus Winter 3. These products are crafted not only for personal cars but also for SUVs, addressing the diverse needs of modern drivers eager for enhanced performance and safety during winter conditions.

Advanced Technology for Modern Needs

Both the Snoways 5 and Competus Winter 3 are embedded with Lassa's NextGen technology which is not only geared towards improving tire performance but also emphasizes sustainability. This is crucial as today's consumers increasingly value environmentally mindful products. The Snoways 5, in particular, has received the TÜV performance label, showcasing its remarkable capabilities on snowy and wet roads. This certification certifies that the tire excels in areas such as grip and stability during winter conditions, thus giving drivers confidence on slippery surfaces.

Performance Benefits of the Snoways 5

The Snoways 5 brings several enhancements that set it apart from its predecessor. With improvements in its design, the Snoways 5 offers superior handling on snow and wet surfaces. Independent testing by TÜV has validated its winter performance against its competitors, confirming its advantages in critical areas such as acceleration, braking, and aquaplaning resistance. For instance, it boasts roughly a 4% enhancement in aquaplaning resistance and a 3% improvement in traction dynamics on snowy terrains.

Introducing Competus Winter 3 for SUVs

Addressing the increasing demand for winter tires tailored for larger vehicles, Lassa has also introduced the Competus Winter 3. This tire adapts the successful design of the Snoways 5 to meet the specific needs of SUV drivers, ensuring reliable braking and road handling even in challenging weather conditions. With its next-generation winter technology, it ensures improved performance in snow and wet conditions, allowing for efficient energy use and compatibility with both electric and hybrid vehicles.

Extensive Size Range for Diverse Needs

Understanding the growing trend toward larger wheels, Lassa has significantly expanded its winter tire offerings. The Snoways 5 is available in an impressive 46 sizes ranging from 15 to 21 inches, while the Competus Winter 3 comes in 42 sizes from 16 to 21 inches. This comprehensive sizing facilitates enhanced accessibility for a broader array of vehicles, allowing a projected 84% coverage of the winter tire market in Europe. Notably, coverage for wheels 18 inches and up is expected to reach 75%. This push comes as SUVs gain popularity and vehicle standards evolve.

Market Availability and Future Perspectives

Both tire models are set to hit the market in time for the winter season of 2026, fulfilling the established expectations of Lassa's loyal clientele. As more consumers seek products that provide both performance assurance and progressive technology, Lassa's innovation in the tire market signals a promising future. Their commitment to quality, safety, and environmental responsibility positions them as a key player in the tire industry, further underscoring the importance of adapting to consumer needs.

About Lassa Tyres

Present in over 80 countries with a network of more than 6,000 points of sale, Lassa stands as a leader in Turkey's tire sector. As an international brand of Brisa — a partnership between Bridgestone Corporation and Sabancı Holding — Lassa continues to innovate and respond to market demands. To learn more about Lassa and its products, visit Lassa's Official Website.