Lassa Introduces New Winter Tyres Snoways 5 and Competus Winter 3 for Cars and SUVs

Lassa Expands Its Winter Tyre Range



Lassa, a prominent tyre brand in Turkey known for its international reach, has just revealed its latest additions to the winter tyre lineup: the Snoways 5 and Competus Winter 3. These new models are aimed at enhancing winter driving experiences for passenger cars and SUVs alike. With the integration of NextGen technologies, both tyres boast improvements in sustainability without sacrificing quality or performance.

Advanced Winter Performance



Both the Snoways 5 and Competus Winter 3 have been engineered to meet the evolving needs of drivers, particularly as the demand for reliable winter performance rises. The Snoways 5 has been recognized with the TÜV performance label, which confirms its superior handling on snowy and wet roads, an essential feature for winter driving.

Snoways 5 Features



The Snoways 5 focuses on providing enhanced control in challenging winter conditions. It presents a new tread design that significantly optimizes performance in snow and rain while ensuring longevity. Compared to its predecessor, the Snoways 5 offers:
  • - Increased traction on snowy surfaces
  • - Enhanced wet grip
  • - Improved wear resistance
  • - Upgraded rolling resistance category, contributing to improved energy efficiency

In comparative tests conducted by TÜV SÜD, the Snoways 5 outperformed its competitors in several key metrics, such as acceleration and braking on snow, lateral grip, and resistance to hydroplaning. Specifically, it boasts a 4% better performance against hydroplaning and a 3% improvement in snow acceleration and grip.

Competus Winter 3 Tailored for SUVs



On the SUV front, the Competus Winter 3 adapts the advanced design of the Snoways 5, ensuring that larger and heavier vehicles receive the same level of winter readiness. This model has been tailored to enhance safety and control when driving on snow- and ice-covered roads, providing peace of mind to SUV drivers. The innovative technology behind the Competus Winter 3 also ensures improved fuel efficiency and a commitment to being EV-Ready, making it suitable for both electric and hybrid vehicles.

Expansion of Size Range



Responding to the increasing demand for winter tyres designed for SUVs, Lassa has broadened its winter tyre size offerings significantly. The Snoways 5 is available in 46 sizes, ranging from 15 to 21 inches, while the Competus Winter 3 comes in 42 sizes, accommodating vehicles from 16 to 21 inches. This extensive range positions Lassa to cover 84% of the winter tyre market for passenger cars and SUVs in Europe, with a notable 75% coverage for tyres 18 inches or larger.

Availability and Future Prospects



Lassa's newly introduced models, the Snoways 5 and Competus Winter 3, are set to be available in all markets where Lassa operates during the 2026 winter season. This launch not only showcases Lassa's commitment to innovation and quality but also its responsiveness to the needs of modern drivers seeking safety and performance in winter conditions.

For additional information about Lassa Tyres and its product offerings, please visit www.lassa.com.

Topics Consumer Products & Retail)

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