#Japan #Tokyo #AI Design #MIXI #TOKYO CREATIVE COLLECTION 2025

MIXI's Innovative Approach to Sports Viewing Through AI

MIXI, a company based in Shibuya, Tokyo, is set to showcase its groundbreaking design techniques utilizing artificial intelligence at the upcoming TOKYO CREATIVE COLLECTION 2025. This conference, organized by Vivibit, will take place on December 16-17, 2025, at Tokyo Port City Takeshiba and is themed around co-creating competitiveness.

MIXI's participation emphasizes its commitment to enhancing sports viewing experiences with AI technology. The event will feature impressive presentations from its design team under the concept of "CREATE WITH SPORTS." This includes innovative offerings like "MIXI SELFIE CAM," a spectator engagement tool that utilizes AI, and an evaluation system known as "AI Thumbnail Diagnosis" that aims to improve the quality of thumbnails for the Chiba Jets' official YouTube channel.

About TOKYO CREATIVE COLLECTION 2025

TOKYO CREATIVE COLLECTION aims to co-create competitiveness through design. It gathers designers and creatives to share their wisdom, insights, and experiences derived from trial and error. Attendees can look forward to an unparalleled two-day event showcasing practical design applications that can inspire and ignite creativity in various fields.

For more details, visit: TOKYO CREATIVE COLLECTION 2025

MIXI's Commitment to Redefining Sports Engagement

MIXI's core philosophy revolves around enhancing communication across various domains. Its design team, MIXI DESIGN, views AI not merely as a tool for operational efficiency but as a catalyst for enriching human connections through innovative design strategies. The upcoming showcase will focus on revealing new possibilities offered by AI in the design landscape, sharing the practical knowledge of MIXI DESIGN with both the design industry and emerging creators.

By presenting how design can enrich human emotion and experience in sectors like sports and entertainment, MIXI exemplifies its vision of fostering communication that connects hearts.

Showcase Content Overview

At the event, visitors can expect engaging exhibitions and symposiums highlighting diverse projects from MIXI DESIGN.

Exhibition Highlights

The exhibition's centerpiece is the concept of "CREATE WITH SPORTS," where participants can immerse themselves in the creative insights garnered by MIXI DESIGN across real and digital domains in sports. The design philosophy will be reflected in a large booth that encourages attendees to experience the future of design firsthand.

• - FC Tokyo

Visitors can explore the design systems behind the official app and view documentary footage providing behind-the-scenes insights into the 2025 season's journey of the FC Tokyo professional soccer club.

• - Chiba Jets

The exhibition will showcase the official app's design system, a commemorative video for its 15th anniversary, operational insights into its official YouTube channel, and the engaging "AI Thumbnail Diagnosis" experience that demonstrates how AI can enhance thumbnail effectiveness. Moreover, users can engage with the "MIXI SELFIE CAM," where AI interacts in real-time to augment images captured on visitors' smartphones with fun elements like glasses.

• - TIPSTAR

Visitors will also witness the redesigned design system "Pedal" for TIPSTAR, a live SNS platform for enjoying and engaging in predictions and voting on cycle racing and auto racing.

Additionally, there will be a novelty vending machine offering unique giveaways, creating an interactive experience that combines enjoyment with a glimpse into the future of design.

Symposium and Panel Discussion

On the first day of the event, MIXI's Chief Design Officer, Yoshiyuki Yokoyama, will conduct a talk titled “The Co-Creation Power Born from Everybody's Ideas - AI Practices at MIXI DESIGN.” This session will delve into how diverse team members, including designers and engineers, actively leverage AI in their work, encapsulated in their biannual AI presentations where they share innovative ideas collectively.

Furthermore, a panel discussion featuring in-house designers and directors will take place, focusing on creative processes and insights exemplified through actual YouTube thumbnail design cases.

Event Overview

• - Dates: December 16-17, 2025, from 10 AM to 7 PM (doors open at 9:30 AM)
• - Location: Port Hall, Tokyo Port City Takeshiba
• - Admission: Free (advance registration required, tickets required for symposiums)
• - Registration: Register Here
• - Organizer: Vivibit Co., Ltd.

About MIXI

MIXI is committed to expanding rich communication and delighting the world with our purpose: "To spread enjoyable communication and envelop the world in delightful surprises." Through services like "mixi," "Monster Strike," "Family Album Mitenne," and "TIPSTAR," we encourage deep and meaningful connections among friends and family. By continually creating opportunities that foster heartfelt communication, we aim to contribute to a society where heartfelt interactions flourish.

Note: The name MIXI and associated trademarks and logos are the trademarks and registered trademarks of MIXI, Inc.