#Japan #Tokyo #Sales Automation #Immedio #Interfactory

Revamping Sales Processes

In a significant move towards efficiency and productivity in sales management, Interfactory, a prominent player in the cloud commerce platform realm, has adopted Immediao Forms, a solution provided by Immediao, based in Tokyo. This decision, stemming from the need to enhance lead processing during trade shows while reducing operational workload, showcases how integration of technology can transform traditional sales practices.

The Challenge

Interfactory has been at the forefront of supporting both B2B and B2C businesses with their e-commerce site development through their flagship service, EBISUMART. However, as their trade show presence expanded, they faced increasing challenges with their chalk-and-paper methods, which included manual business card management, handwritten conversation notes, and data transfers via Excel. These outdated processes not only hampered quick responses to hot leads but also posed risks of lost sales opportunities, creating a pressing need for an effective solution.

A New Partnership

When evaluating multiple services to streamline their lead management, Interfactory found that Immediao Forms perfectly aligned with their operational vision. The easy-to-use interface and reasonable cost structure allowed for immediate engagement and data sharing during trade shows. The decision was expedited due to Immediao's customer support, which facilitated a swift rollout—just two weeks from initiation to actual use during a trade show event.

Kondo Akihiro, Manager at the Commerce Solutions Division of Interfactory, praised the effectiveness of Immediao Forms: "It's simple and user-friendly, aligning perfectly with what we aimed to achieve. The cost-effectiveness was also a decisive factor."

Results and Impact

The implementation of Immediao Forms has yielded remarkable results. At trade shows, team members now employ tablets to scan business cards and capture conversation notes. The seamless integration with Salesforce enables immediate sharing of lead information with the sales team, facilitating instant appointment scheduling directly from the event. The outcome has been a notable 10% increase in booked appointments, eliminating cumbersome manual processes and substantially reducing the workload of the inside sales team. This has established a robust framework for responding promptly to hot leads, significantly enhancing both the speed and accuracy of sales efforts. As Kondo noted, "Having customers schedule appointments while the information is fresh in their minds has increased our chances of securing those meetings, particularly with a clear rise in booking rates from the event to the following day."

Continued Growth with Immediao

Currently, Interfactory is also working to integrate Immediao and Immediao Box, refining their approach to lead generation from various channels, including web transactions and document requests. The strategy remains focused on swiftly engaging warm leads while implementing nurturing tactics for cooler prospects. Looking ahead, the aim is to leverage the customer data and appointment scheduling collected through Immediao Forms in conjunction with other marketing strategies, further enhancing the long-term nurturing of leads and overall engagement efforts.

This initiative not only shows the immediate benefits of adopting modern solutions like Immediao Forms but also highlights a strategic approach to integrating technology in sales processes for sustainable growth and efficiency in lead management.

Conclusion

As technology continues to reshape the sales landscape, Interfactory demonstrates how effective integration of tools such as Immediao Forms can lead to enhanced performance and productivity. Through ongoing adaptation and strategic partnerships, businesses can not only improve their immediate operations but also set the stage for long-term success in an ever-evolving market.