FanDuel Expands Partnership with Bet Tracking Feature for NBA and NHL Games

FanDuel, a leading name in online gaming in North America, is taking a bold step forward in the sports betting landscape. Partnering with Main Street Sports Group, which owns the FanDuel Sports Network, the company has launched an exciting new feature: Bet Tracking. This innovative tool lets fans follow their bets in real-time while they enjoy live NBA and NHL games aired on the FanDuel Sports Network.

Enhancing Fan Experience

In regions where online sports betting is permitted, Bet Tracking is designed to create an interactive and engaging viewing experience for local sports fans. Thanks to the integration of this technology, viewers can now see their wagers being updated in real-time as the action unfolds on the court or ice. This enhancement not only elevates the excitement of watching live sports but also deepens FanDuel's engagement within various regional markets.

The launch of Bet Tracking coincides with broadcasts of select NBA teams, including the Cleveland Cavaliers, Charlotte Hornets, and Memphis Grizzlies, as well as NHL teams like the Carolina Hurricanes and Detroit Red Wings. Fans in these areas can easily access this feature through the FanDuel Sports Network’s online platforms or via their corresponding apps, ensuring a seamless connection to the game and their bets.

A Milestone in Sports Viewing

Mike Raffensperger, President of Sports at FanDuel, emphasized the significance of this integration, stating that it marks another key achievement in their collaborative journey with FanDuel Sports Network. By merging live local sports with cutting-edge technology, FanDuel aims to provide fans with unprecedented viewing experiences that blend entertainment and betting.

Over the past year, FanDuel and Main Street Sports Group have made notable strides in improving local sports viewing. Their partnership has led to several innovative experiences, such as:
1. Account Linking: Users can connect their FanDuel Sportsbook accounts directly to the FanDuel Sports Network, simplifying the transition between betting and viewing.
2. On-Screen Odds Integration: Nightly broadcasts of NBA and NHL games now feature real-time odds updates, keeping fans informed during crucial moments.
3. Expanded Live Content: The collaboration has broadened the range of live events viewers can access, including EuroLeague Basketball and insightful programming related to betting.
4. Exclusive Promotions: Unique offers encourage sports betting engagement, including incentives like a 3-month free trial of FanDuel Sports Network with specific betting actions.

Ratchman, the Chief Revenue Officer of Main Street Sports Group, highlighted the positive effects of this partnership, revealing that fans who engage with these features are watching nearly double the number of games and remain connected to the platform much longer than before. This heightened engagement points to a promising future for sports viewing as both traditional and digital platforms converge.

Transforming the Local Sports Landscape

In their first year together, FanDuel and FanDuel Sports Network have already made significant impacts, such as rebranding numerous regional networks to unify under the FanDuel name. They've launched multiple collaborations, promoted responsible gaming practices, and expanded their programming offerings. With an eye on future innovations, they are committed to pushing boundaries within the industry.

As for FanDuel, it stands as the premier mobile gaming company in the United States, boasting a comprehensive portfolio of sports betting products. Their dedication to enhancing the customer experience while maintaining high ethical standards places them at the forefront of the betting innovation curve. They operate in all 50 states and cater to millions of customers, demonstrating their broad appeal and commitment to excellence in sports entertainment.

In summary, as FanDuel continues its strategic partnership with Main Street Sports Group, the rollout of Bet Tracking signifies a transformative moment in local sports viewership. By intertwining live sports with interactive technology, FanDuel forges new paths for fan engagement while adapting to the ever-evolving landscape of sports entertainment and betting.