#Egypt #Cairo #DFSK #E5 PLUS #El Tarek Automotive

DFSK's Official Debut in Egypt

On December 22, 2025, the innovative vehicle brand DFSK held a spectacular launch event in Cairo, unveiling its strategic model, the E5 PLUS, alongside two additional groundbreaking vehicles. The event, beautifully set against the majestic backdrop of the Pyramids, signified not only the introduction of DFSK's smart energy vehicles to the Egyptian market but also marked a significant milestone in the brand's growth over the past two decades of international expansion.

The enchanting lighting of the skyline, combined with the historic setting, resonated with the theme of modern technology converging with ancient civilization, creating a memorable experience for all attendees.

A Legacy of Reliability and Expansion

Launched into the global arena in 2005, DFSK has now made its presence felt in 70 countries and regions, earning the trust of approximately 550,000 users. With an extensive network that exceeds 1,000 dealerships and service points, DFSK has established a solid reputation for reliability. As we embrace an era defined by electrification, DFSK remains dedicated to ensuring user-centric reliability, harnessing cutting-edge energy technologies, and driving innovative opportunities for green mobility.

Vincent Zheng, Associate President of SERES Overseas BU, articulated the company’s vision during the event, stating, "In collaboration with El Tarek Automotive Group, we aim to introduce a new generation of vehicles, including the E5 PLUS, to Egyptian consumers.

As we move forward, we are committed to increasing our investment in R&D, deeply integrating reliability and intelligence to develop world-class new energy vehicles that make advanced technology accessible to an even wider audience."

Building Meaningful Partnerships

In light of this launch, Mohamed Tarek Ismail, Vice President of El Tarek Automotive Group, emphasized that their approach focuses on solid and sustainable growth rather than rapid expansion. He stated, "We don't just sell cars; we build relationships with our customers, striving to meet their needs. Service level is key to our continued success."

Strategic Offerings for a Growing Market

Guided by Egypt's Vision 2030, the nation's electric vehicle market is poised for rapid growth, driven by heightened environmental awareness and government incentives, including zero tariff policies. This dynamic market landscape presents DFSK with the ideal opportunity to implement its new energy and smart mobility strategies.

The E5 PLUS, first introduced following the brand's recent strategy renewal, encapsulates five core strengths: design, space, intelligence, performance, and safety. With competitive pricing, it includes advanced features such as smart voice interaction, a comfortable, entertaining cabin, and high-efficiency battery management solutions—allowing more users to experience the comfort of smart electric mobility.

Both the E5 PLUS and the E5 models, powered by innovative new energy solutions, provide practical electrified mobility with exceptional range courtesy of the SERES super electric hybrid system. The launch also features the model 600, a fuel-powered vehicle, equipped with a spacious and adaptive cabin, robust driving performance, and comprehensive safety features tailored to diverse user needs across various scenarios.

Committing to Collaborative Growth

DFSK’s launch in Egypt is not merely a product introduction; it represents a fundamental step in revamping its global brand strategy. The company is dedicated to creating a user-centric ecosystem that evolves alongside its partners. By fostering a global platform, DFSK actively listens to customer feedback and harnesses market insights to continuously iterate and innovate its products.

Additionally, DFSK is committed to empowering over 1,000 global service points with digital tools and systematic support, working collectively to establish a professional and efficient service network. As it looks to the future, DFSK plans to deepen its investment in three key areas: training, digital tools, and regional marketing support—encompassing regular programs focused on knowledge of new energy products and after-sales service training to establish an efficient service network.

Through ongoing innovation, enhanced reliability in its products, and a more collaborative business model, DFSK is poised to work closely with local users and partners to shape a more sustainable and intelligent mobility future.