#USA #New York #Prompt Sports #Lori Rubinson #Jeremy Simon

Launch of Prompt Sports: Merging Brands with Sports Culture

In a significant move for the marketing industry, Prompt, a leading frictionless marketing agency, has officially launched Prompt Sports on September 4, 2025. This new offering is designed to create meaningful connections between brands and sports fans by harnessing the powerful intersection of sports, media, and culture.

With a track record spanning over five years in the realm of sports marketing, Prompt has successfully established itself as a frontrunner by helping various brands enhance their visibility and notability during key cultural moments. Noteworthy endeavors include strategies that propelled Cetaphil into the limelight during the Super Bowl, engaging the musical artist Breland to bolster brand awareness for Flipz on game days, and collaborating with High West to bring the Protect the West initiative to life featuring renowned athlete Shaun White.

The newly launched Prompt Sports initiative will be spearheaded by Lori Rubinson, Managing Partner, and a veteran sports talk show host on New York's iconic WFAN, alongside Jeremy Simon, who leads Audience Experience at Prompt. Jeremy's extensive career includes overseeing high-profile campaigns within the NBA, Super Bowl, and NASCAR, making him an invaluable asset to this new endeavor.

Paul Dyer, CEO of Prompt, expressed his enthusiasm for the new leadership duo, stating, "Lori and Jeremy are the perfect pair to lead Prompt Sports. Lori’s unique dual perspective as a marketing leader and voice of New York sports media equips her with the insight to translate sports business opportunities into effective brand strategies. Jeremy's proven history of activating iconic athletes and cultural moments will ensure our clients connect with fans authentically and impactfully. Together, they embody the creativity and cultural fluency that differentiates Prompt."

Lori Rubinson highlighted the urgency of engaging in the sports marketing landscape, saying, "In today's world, sports are exceptionally potent cultural connectors for brands. Prompt Sports offers companies a platform to authentically participate at the intersection where fandom, media, and culture converge, significantly influencing business outcomes. Our methodology taps into predictable opportunities for integration with cultural moments when audiences collectively engage with similar stories. Our mission is to transform these moments into substantial growth for our clients."

At its foundation, Prompt Sports integrates a robust talent strategy with culturally relevant creativity to forge sports marketing that retrieves authentic attention and drives genuine engagement, moving beyond mere transactions. To deepen client relationships and industry perspective, the initiative also introduces a "Bench of Insiders"—a curated roster of influential experts offering firsthand knowledge of the sports landscape. Initial insiders include high-profile figures such as Scott Pioli, a former NFL GM and three-time Super Bowl champion, and Werner Brell, CEO of Motorsport Network, among others.

This strategic launch aligns with Prompt’s ongoing commitment to fostering growth through earned-first marketing strategies that shape both cultural conversations and societal trends. The offerings of Prompt Sports will span multiple sectors including pharmaceuticals, OTC products, food and beverages, and lifestyle categories. This comprehensive approach will not only expand Prompt's existing reach but also elevate the agency's collaborative efforts through partnerships with Lippe Taylor and twelvenote.

About Prompt
Prompt distinguishes itself as a frictionless agency, meticulously crafted for the dynamics of the 2020s. The agency employs expectation-shaping communications, creatively meaningful storytelling, and seamless media planning, all fueled by advanced technologies designed to bolster human creativity and intelligence.

Through this innovative approach, Prompt doesn't merely relay stories; they create them. In an era where capturing attention is increasingly challenging, Prompt adeptly navigates the crossroads of data, culture, and brand, constructing narratives so engaging that they become the central theme in audiences' discussions.

For firms interested in enhancing their brand engagement through sports, Prompt Sports presents an exciting opportunity at a time when the intersection of sports and culture has never been more significant. For additional details on Prompt Sports, visit meetprompt.co/sports.