GAC Expands Its Presence in Brazil with Strategic Ecosystem Globalization Initiative

GAC Expands Its Presence in Brazil

On May 23, 2025, GAC, a prominent name in the automotive industry, held a brand launch event at the Anhembi District of São Paulo, Brazil. This event marked a significant step in GAC’s ambitious journey to broaden its footprint in Latin America under its global initiative, "One GAC 2.0." At this occasion, GAC unveiled its "Action Plan for Brazil," the company's first concrete achievement in the region, highlighting its commitment to long-term investment and contribution to the Brazilian market.

The launch was attended by various dignitaries, including representatives from both Brazilian and Chinese governments, alongside business leaders and industry stakeholders. A key highlight of the event was the signing of a comprehensive strategic cooperation agreement between GAC and the Instituto Nacional de Metrologia, Qualidade e Tecnologia (Inmetro). This collaboration aims to bolster the competitiveness of Brazil’s automotive sector, illustrating GAC's eagerness to engage deeply with the local industry.

GAC's "Action Plan for Brazil" is centered around four primary orientations: developing a complete industrial chain, expanding energy ecosystems, nurturing talent, and fostering cultural integration. This means that GAC will not only focus on manufacturing but also work extensively to build a robust local supply chain, develop a national energy supply network, and promote talent development through university partnerships. The company also pledged to embody environmental, social, and governance (ESG) principles as it integrates into the Brazilian community, aiming to be a responsible corporate citizen.

In terms of product portfolio, GAC is committed to maintaining its renowned "top-notch quality" and "pioneering technology," planning to continuously introduce a range of energy models to meet the diverse mobility needs of Brazilian consumers. With the adherence to its philosophy of placing customers first, GAC implemented the GAC Sales Service Way (GSSW), ensuring reliable and responsive customer service.

At the launch, GAC presented five new models aimed at various mobility scenarios: the AION V, the AION Y, the HYPTEC HT, the GS4 HEV, and the AION ES. These models are designed to cater to family transport, urban commuting, and shared mobility. Each vehicle reflects GAC's understanding and expertise of the Brazilian market, promising to deliver quality and innovative technology tailored to local preferences.

As GAC forges ahead with its expansion in Brazil and Latin America, this launch serves as a pivotal moment that opens new chapters not only for the company but also for Brazil's automotive landscape. GAC's initiatives signify a blend of high-quality automotive offerings alongside commendable corporate responsibility, setting a foundation for a sustainable future in the Brazilian market.

In conclusion, GAC's entry into Brazil can be seen not just as an expansion plan but as a strategic partnership aimed at harmonious growth beneficial to both the company and the Brazilian society. The company’s robust approach offers a bright outlook for its future in a key market characterized by dynamic growth and evolving consumer needs.