Delicious Collaboration: FamilyMart Introduces New Seafood and Seaweed Products in Kansai

Exciting New Offerings from FamilyMart in Kansai Region

Starting January 13, 2026, FamilyMart will introduce a tantalizing array of exclusive dishes featuring a collaboration between Hagoromo Foods and Fujicco, aimed at delighting seafood and seaweed enthusiasts across the Kansai region. Customers in Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, and parts of Mie will find three delectable options: Sea Chicken and Kombu Dashi Rice, Sea Chicken and Salted Kombu Dashi Soy Sauce Pasta, and Sea Chicken, Salted Kombu, and Broccoli Salad. All these dishes will retail at competitive prices and harness the rich culinary heritage of the region.

The collaboration has been forged as part of FamilyMart's commitment to enhancing customer experiences through exciting flavors. The centerpiece of the offering, Sea Chicken and Kombu Dashi Rice (¥398), marries the umami of Hagoromo's Sea Chicken with Fujicco's Kombu Tsukudani in a well-seasoned rice dish, complemented by mayonnaise for an exceptional taste.

The Sea Chicken and Salted Kombu Dashi Soy Sauce Pasta (¥450) features a unique dashi soy sauce, which elevates the taste of Sea Chicken and salted kombu, bringing an exciting twist to traditional pasta with a hint of spiciness. The dish is refreshed with grated daikon for a perfect balance.

Lastly, the Sea Chicken, Salted Kombu, and Broccoli Salad (¥328) combines Sea Chicken and Fusilli pasta with salted kombu, broccoli, and boiled eggs, making it a perfect side or even a delightful appetizer.

This collaboration marks a significant milestone for both companies, with Fujicco bringing their salted kombu to the forefront—a staple of Kansai cuisine—while Hagoromo Foods, proud of its Sea Chicken legacy, strives to spread its flavors more widely. The blend of these iconic ingredients offers a direct nod to Kansai's unique “dashi culture” which celebrates umami-rich flavors, creating a taste experience that is bound to excite local patrons.

FamilyMart's Innovative Marketing Strategy

To enhance visibility, FamilyMart will utilize its digital signage, FamilyMartVision, within stores, effectively sharing the allure of these offerings with in-store patrons. This engaging marketing approach is designed to attract customers' attention and directly promote the delightful flavors showcased in these dishes. With over 2,600 FamilyMart stores in the Kansai region, including various locations in Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, and parts of Mie, the expectation is high for enthusiastic receptions.

Comments from the Collaborators

Hagoromo Foods expresses its desire to innovate by connecting with Kansai's “dashi culture,” aiming to appeal to local taste buds while leveraging the ocean's bounty for superior flavor. Fujicco also shares enthusiasm for this partnership, emphasizing the deep-rooted appreciation for kombu in Kansai and how their products can harmonize with other local ingredients.

In a time where culinary experiences matter more than ever, this limited-time collaboration presents a flavorful opportunity for consumers to indulge in regionally inspired cuisine while visiting their local FamilyMart. As they embark on this delicious journey, customers are encouraged to explore these exciting new menu items that are here for a short time.

Summary

Be sure to mark the date on your calendar! FamilyMart is rolling out exciting new dishes primed to enhance mealtime experiences in the Kansai region. Whether you're a local or just visiting, these new offerings celebrate the rich flavors of the sea and land, embodying the essence of traditional Japanese cuisine.