Marui and Hasami Pact
2026-05-21 09:56:43

Marui Group and Hasami Town Sign Comprehensive Partnership Agreement to Promote Local Industry and Culture

Marui Group and Hasami Town Partner for Cultural Exchange



In an exciting development for Japanese local industries, Marui Group, headquartered in Nakano, Tokyo, has signed a comprehensive partnership agreement with Hasami Town in Nagasaki Prefecture. The focus of this collaboration is to leverage Hasami's unique industrial landscape and promote its charm and craftsmanship on a global scale.

Background and Objectives


Marui Group is dedicated to creating a society driven by individual passions and interests, epitomized by their motto of supporting everyone’s “likes”. Aiming to celebrate Japan's cultural treasures, the company has actively sought collaborations with local municipalities to co-create unique offerings.

This partnership with Hasami Town marks the beginning of a new initiative aimed at promoting Japanese folk crafts. By showcasing local industrial products, the partnership intends not only to enhance tourism but also to invigorate the local economy and cultural heritage.

Areas of Cooperation


The comprehensive agreement outlines several key areas of collaboration, including:

1. Tourism Promotion: Engaging tourists by highlighting the rich cultural and historical backgrounds of Hasami Town, known for its pottery and ceramics. Marui Group plans to implement various strategies to attract visitors, thereby boosting local tourism.

2. Promotion of Local Industry: Through joint marketing efforts, both entities aim to enhance visibility for local artisans and craftsmen, ultimately providing them a larger platform to reach wider audiences. This includes potential pop-up events in major cities that capture the essence of Hasami's products.

3. Cultural Activities: The agreement emphasizes the necessity of developing cultural initiatives that allow both local and international communities to engage with Hasami's crafts. By introducing workshops and events, Marui Group hopes to create memorable experiences that resonate beyond borders.

4. Additional Collaborative Projects: Recognizing the dynamic nature of such partnerships, both parties are committed to exploring further projects beneficial to the agreement's overall goal of invigorating regional specificity and uniqueness.

Impact and Future Outlook


This initiative represents a pivotal step for both Marui Group and Hasami Town, showcasing a commitment to their shared mission of cultural exchange and economic development. As they embark on this journey, the primary goal will be to craft a brand that resonates with both local customers and international fans alike.

Marui Group's ongoing efforts reflect a broader ambition of revitalizing the local industry, fostering tourism, and promoting cultural pride. With the successful establishment of this comprehensive partnership, both future visitors and residents can look forward to a series of projects that highlight the charm of Hasami and its rich heritage.

The collaboration is anticipated to lead to a renewed interest in Japanese craftsmanship. Moreover, as Marui Group continues its endeavors to support local brands, they aim to ensure that the essence of Hasami Town is preserved and celebrated both within Japan and globally.

For more information on Hasami Town, visit their official website here, and for updates from Marui Group, check this link. Also, follow the SUKI Project for their latest initiatives on Instagram.


画像1

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.