#Japan #Tokyo #Mrs. GREEN APPLE #Demon Slayer #8th Exit

Generation Z’s Film Preferences for Summer 2025

In a significant survey conducted by Cinebridge and Testee, involving 1,200 young individuals aged between 12 and 24, insights into Generation Z’s preferred films for the summer of 2025 have been unveiled. With a pronounced influence over the current film market landscape, understanding what captures the interest of this generation is vital.

Key Findings

The leading choice for the most anticipated film of the summer is the new release of "Demon Slayer: Mugen Train", followed closely by the movie adaptation of the popular game "8th Exit". The survey reveals that anime and films derived from gaming culture are largely dominating the preferences of this young demographic.

Most Wanted Films

1. Demon Slayer: Mugen Train
As a landmark hit in Japanese cinema history, the latest installment of the Demon Slayer series maintains its top position among the most anticipated films for Gen Z.
2. 8th Exit
Following closely behind, this film adaptation of a unique game that has already gained significant traction on social media resonates with young audiences.
3. Classic Anime Titles
Other notable mentions include the ever-popular "Crayon Shin-chan" series, which indicates a continual appeal of established franchises.

Pop Culture Influencers

In addition to film preferences, the figures that Gen Z currently admires include streamers like Hikakin and Kiyo, reflecting their fondness for gaming content creators. Furthermore, music collaborations with prominent artists such as Mrs. GREEN APPLE, who topped the charts among both genders, also play a critical role in enhancing film interest among this age group.

New Manga and Anime Favorites

Generation Z is increasingly leaning towards popular manga and anime titles such as "Ao no Hako" and "Kusuriya no Hitorigoto", depicting a promising landscape for potential future adaptations to film, tapping into ongoing trends in manga-to-screen projects.

Online Activity Trends

The survey further findings indicate that gaming and social media are integral to the lifestyles of Gen Z, overshadowing traditional hobbies. Engaging in online content and social interaction aligns with their interests, showcasing a transition to activities that do not have geographical or temporal restrictions.

The Impact of Video Game Culture

The astronomical popularity of gaming YouTubers stands out, as these influencers have cultivated a dedicated audience among Generation Z. The film "8th Exit," particularly, showcases a strong recognition factor within this demographic prior to its release due to its origins in gaming culture.

Conclusion

The shaping of Japan's film industry heavily pivots on the preferences of Generation Z, with particular emphasis on animation and engaging narratives rooted in gaming. Their inclination towards digital, easily accessible forms of entertainment indicates an evolving entertainment landscape that gradually fosters a new cultural phenomenon.

As Cinebridge continues to leverage cinema as a promotional platform, this report emphasizes the importance of capturing the pulse of Generation Z, ensuring that promotional strategies resonate effectively with their unique preferences.

Survey Details

A detailed survey to predict film trends among Generation Z was carried out from May 9 to May 26, 2025, utilizing the web-based application "Powl" by Testee to gather insights from diverse participants across Japan aged 12 to 24.

• - Sample Size: 1,200 (400 each from junior high school, high school, and university)
• - Key Companies: Cinebridge and Testee

For more information on the research and findings, please refer to the official websites of Cinebridge and Testee.