#Japan #Tokyo #NFT #LISA #Sony Bank

Exciting Announcement for LiSA's Fans

In a thrilling development for fans of Japanese singer LiSA, Sony Bank has unveiled a special giveaway campaign in celebration of her upcoming national hall tour titled "LiVE is Smile Always〜PATCH WALK〜," which kicks off on September 27, 2025. The giveaway is exclusively for attendees of the tour, ensuring a unique experience designed to enhance fan enjoyment.

This initiative is set to blend modern technology with live entertainment, highlighting the role of digital innovation in today’s music scene. Attendees of the hall tour will have the opportunity to participate in a giveaway that includes AR-enabled digital content and exclusive merchandise that can only be obtained at the live events.

AR and NFT Integration

The campaign will utilize the "Sony Bank CONNECT" app, a web3 entertainment platform developed by Sony Bank. This application aims to connect fans to a wide range of immersive experiences. By linking to the NFT marketplace provided by SNFT, users can showcase and enjoy NFTs directly within the app, adding a layer of interactivity to their live concert experience.

The digital items offered in the giveaway are specially designed for tour attendees, allowing them to enjoy unique audio clips from LiSA, adding another dimension to their concert experience. This clever use of augmented reality (AR) means that fans can interact with their digital collectibles in a fun and engaging way, making the moments spent at the concert even more memorable.

A New Era of Fan Engagement

This campaign is a step forward from last year's giveaway associated with the "Sony Bank presents LiSA LiVE is Smile Always ～COCKTAiL PARTY～" event, as it aims to reach an even broader audience of LiSA enthusiasts. By integrating technology such as NFTs and AR, Sony Bank and LiSA are collectively redefining what it means to engage with fans in the digital age. The response from the LiSA fan community has been overwhelmingly positive, citing the innovative approach as a game changer for how they experience live performances.

The Sony Bank CONNECT app can be downloaded from the following link: Download Sony Bank CONNECT.

Understanding NFTs and Digital Content

For those who may be unfamiliar with NFTs, they are non-fungible tokens, a key element of blockchain technology. This technology secures and authenticates digital assets, making it nearly impossible to replicate or alter them. NFTs are finding numerous applications across industries such as art, music, gaming, and virtual reality, creating exciting new avenues for both creators and fans alike.

This collaboration between LiSA and Sony Bank exemplifies how industries can intersect to create dynamic experiences that appeal to younger audiences immersed in digital culture. As artists continue to adopt technology in their work, fans can expect even more innovative and interactive elements in future performances. As the tour date approaches, excitement continues to build among LiSA's legion of fans, eager for what promises to be an unforgettable experience.

About Sony Bank and SNFT

Sony Bank is headquartered in Chiyoda, Tokyo, with its president, Keiichi Minami, leading a dedicated team focused on enhancing customer experiences through technology. SNFT, a wholly-owned subsidiary of the Sony Group, operates as the technical backbone of the campaign. Established in September 2022, SNFT aims to push the boundaries of what NFTs can achieve in the entertainment sector.

For more information about the tour and the giveaway campaign, stay tuned to both Sony Bank's and LiSA's official communication channels.