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Chery's New Era: Unveiling the LEPAS L8

On April 18, 2025, Chery Automobile Co., Ltd. achieved a significant milestone in its global strategy with the official unveiling of its new international brand, LEPAS, and its inaugural vehicle, the LEPAS L8. This momentous occasion marks a pivotal step as Chery seeks to capture the premium segment of the automotive market, highlighting an innovative approach to elegant mobility.

The event saw leadership, including Mr. Zhu Shaodong, Vice President of Chery International, and Mr. Cao Bin, Head of Technology at Chery, revealing the L8 to a captivated audience. Attendees included representatives from global partnerships and media, all gathered to witness the beginning of a new chapter for Chery.

With nearly three decades of experience in the automotive sector, Chery aims to enhance user experiences through cutting-edge technology and design. The LEPAS brand, signifying "LEAP" (jump) and "PASSION" (enthusiasm), embodies a fusion of dynamic performance and elegant aesthetics. The brand’s ethos, "COLORFUL LIFE, MASTERFUL DRIVE," redefines what it means to drive in style, transcending beyond mere transportation into an expression of lifestyle.

The L8 is positioned to set new standards in the mainstream SUV category. Its sleek design and technologically advanced interior cater to urban elites who aspire to a sophisticated lifestyle. With luxurious comfort and comprehensive safety features, it is designed for those who demand more from their vehicles. The L8 is just the entry point; LEPAS plans to expand its model range across multiple mainstream segments, creating a diverse portfolio targeted at discerning customers—ranging from families to luxury enthusiasts.

As part of its global launch, the LEPAS L8 will be prominently showcased during the Chery Business Conference 2025. The event aims to present to the world the seamless integration of elegance and technology, adhering to the current trends of "intelligent mobility" and "consumer upgrading." This initiative is a testament to Chery's technological prowess while bravely redefining future mobility aesthetics.

With a vision to position LEPAS as the preferred choice for stylish and elegant mobility, Chery's journey, which began in Wuhu, China, is now set for the global stage. The L8 represents more than just a new model; it's a declaration of Chery's commitment to redefining the standards of automotive elegance and innovation. As consumers increasingly prioritize both aesthetics and functionality, the LEPAS L8 promises not only to meet but exceed expectations in the premium SUV market.

The integration of advanced technology, combined with a passion for design, ensures that the LEPAS L8 will resonate with enthusiasts and ordinary users alike. As Chery transitions into this new brand era, the LEPAS L8 is positioned to become a leader in the market, redefining what it means to experience mobility in style.

In conclusion, the launch of the LEPAS L8 heralds a bold new era for Chery as they continue to innovate and adapt in the competitive automotive landscape. With a strong focus on luxury, performance, and user experience, Chery is set to captivate a global audience and set new benchmarks for the industry.