Celebrate New Year's 2027 with Ito Yokado's Exquisite Osechi Sets
As we approach the festive season, Ito Yokado, a leading retailer based in Shinagawa, Tokyo, is excited to announce its reservations for Osechi, the traditional Japanese New Year's cuisine, which will be available from September 1, 2026. Customers can place orders at any of the Ito Yokado and York stores nationwide, as well as through the Ito Yokado online shopping platform.
The New Year of 2027 is predicted to bring an extended holiday season, with many public offices and companies wrapping up their work by December 28, leading to potential six-day breaks until January 3. This anticipated increase in family gatherings suggests a rise in interest for Osechi, as people return home or travel to celebrate with loved ones. However, amidst ongoing inflation concerns, consumers have developed a dual focus on 'quality and selection' versus 'cost-effectiveness and value'.
To adapt to these shifting holiday preferences, Ito Yokado has launched the theme, "New Beginnings Start from What You Love," featuring a carefully curated selection of 27 different items this year. The product line emphasizes a mix of traditional and modern flavors highlighting casual dining trends, with an array of hors d'oeuvres and options suitable for children, categorized into Japanese, Western, and Chinese styles.
Among the standout offerings is the 'Shibahana Three-Tier Osechi', traditionally a best-seller, which promises to deliver a variety of original dishes developed in collaboration with established dining establishments. Customers can explore a diverse menu designed to accommodate various tastes, ensuring everyone finds something they enjoy.
For those who take advantage of early reservations by December 8, 2026, bonuses such as extra points will be given. Furthermore, until September 30, 2026, significant discounts are available on select items if customers choose to reserve via home delivery. Specifically, the 'Shibahana Three-Tier Osechi', 'Japanese-Western-Chinese Three-Tier Osechi', and the 'WaraBinosato Kyoto-Style Osechi' will be offered at a reduced price of 1,000 yen off the listed amount.
Ito Yokado is committed to catering to the diverse needs of its customers, continuing to enhance the everyday experiences of local communities through its rich product offerings. Here are a few highlights from the 2027 Osechi lineup:
1. Japanese-Western-Chinese Luxurious Four-Tier Osechi
- Price: 45,800 yen (tax included: 49,464 yen)
- Servings: 60 items (for 5 people)
- Description: Perfect for family gatherings during the long holiday, this stunning four-tier Osechi provides an impressive array of traditional Japanese delicacies along with authentic Western dishes like roast beef, and Chinese specialties including shrimp chili and a variety of appetizer options.
2. Kyoto-Style Ryotei WaraBinosato Three-Tier Osechi
- Price: 23,000 yen (tax included: 24,840 yen)
- Servings: 43 items (for 3-4 people)
- Description: A product of continuous refinement developed in conjunction with the renowned Kyoto inn, this Osechi boasts delicacies such as sautéed abalone, large sweet black beans with gold leaf, and carefully crafted artisan dishes showcasing the essence of Kyoto's culinary tradition.
3. Japanese-Western-Osechi Three-Tier
- Price: 19,800 yen (tax included: 21,384 yen)
- Servings: 50 items (for 4-5 people)
- Description: This popular choice is perfect for everyone in the family, featuring traditional Japanese items, beef dishes simmered in red wine, and an array of delicious starchy and seafood delights that everyone will enjoy.
4. Shibahana Three-Tier Osechi
- Price: 19,800 yen (tax included: 21,384 yen)
- Servings: 31 items (3-4 people)
- Description: A beloved classic, this Osechi combines high-quality traditional dishes made from select ingredients, featuring black bean stew and roast pork, ensuring a delightful experience during family gatherings.
With early bird discounts and diverse selections tailored for family celebrations, Ito Yokado invites everyone to reserve their perfect Osechi set and embrace the joyous spirit of the New Year. Explore the full range of offerings on their website and join in the tradition of festive feasting for 2027!
The New Year of 2027 is predicted to bring an extended holiday season, with many public offices and companies wrapping up their work by December 28, leading to potential six-day breaks until January 3. This anticipated increase in family gatherings suggests a rise in interest for Osechi, as people return home or travel to celebrate with loved ones. However, amidst ongoing inflation concerns, consumers have developed a dual focus on 'quality and selection' versus 'cost-effectiveness and value'.
To adapt to these shifting holiday preferences, Ito Yokado has launched the theme, "New Beginnings Start from What You Love," featuring a carefully curated selection of 27 different items this year. The product line emphasizes a mix of traditional and modern flavors highlighting casual dining trends, with an array of hors d'oeuvres and options suitable for children, categorized into Japanese, Western, and Chinese styles.
Among the standout offerings is the 'Shibahana Three-Tier Osechi', traditionally a best-seller, which promises to deliver a variety of original dishes developed in collaboration with established dining establishments. Customers can explore a diverse menu designed to accommodate various tastes, ensuring everyone finds something they enjoy.
For those who take advantage of early reservations by December 8, 2026, bonuses such as extra points will be given. Furthermore, until September 30, 2026, significant discounts are available on select items if customers choose to reserve via home delivery. Specifically, the 'Shibahana Three-Tier Osechi', 'Japanese-Western-Chinese Three-Tier Osechi', and the 'WaraBinosato Kyoto-Style Osechi' will be offered at a reduced price of 1,000 yen off the listed amount.
Ito Yokado is committed to catering to the diverse needs of its customers, continuing to enhance the everyday experiences of local communities through its rich product offerings. Here are a few highlights from the 2027 Osechi lineup:
1. Japanese-Western-Chinese Luxurious Four-Tier Osechi
- Price: 45,800 yen (tax included: 49,464 yen)
- Servings: 60 items (for 5 people)
- Description: Perfect for family gatherings during the long holiday, this stunning four-tier Osechi provides an impressive array of traditional Japanese delicacies along with authentic Western dishes like roast beef, and Chinese specialties including shrimp chili and a variety of appetizer options.
2. Kyoto-Style Ryotei WaraBinosato Three-Tier Osechi
- Price: 23,000 yen (tax included: 24,840 yen)
- Servings: 43 items (for 3-4 people)
- Description: A product of continuous refinement developed in conjunction with the renowned Kyoto inn, this Osechi boasts delicacies such as sautéed abalone, large sweet black beans with gold leaf, and carefully crafted artisan dishes showcasing the essence of Kyoto's culinary tradition.
3. Japanese-Western-Osechi Three-Tier
- Price: 19,800 yen (tax included: 21,384 yen)
- Servings: 50 items (for 4-5 people)
- Description: This popular choice is perfect for everyone in the family, featuring traditional Japanese items, beef dishes simmered in red wine, and an array of delicious starchy and seafood delights that everyone will enjoy.
4. Shibahana Three-Tier Osechi
- Price: 19,800 yen (tax included: 21,384 yen)
- Servings: 31 items (3-4 people)
- Description: A beloved classic, this Osechi combines high-quality traditional dishes made from select ingredients, featuring black bean stew and roast pork, ensuring a delightful experience during family gatherings.
With early bird discounts and diverse selections tailored for family celebrations, Ito Yokado invites everyone to reserve their perfect Osechi set and embrace the joyous spirit of the New Year. Explore the full range of offerings on their website and join in the tradition of festive feasting for 2027!
Topics Consumer Products & Retail）
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