LEPAS Brand Brightens Up the International Auto Show in Jakarta
On July 23, 2025, the Jakarta International Auto Show witnessed a stunning overseas debut from LEPAS, a brand launched in China just three months earlier by Chery Group as part of their global expansion strategy. This dynamic new automotive mark has quickly garnered attention due to its innovative philosophy encapsulated in the motto 'COLORFUL LIFE, MASTERFUL DRIVE.' The brand captivates by presenting not only stylish products but also experiences designed to resonate with discerning urban drivers.
With a vibrant booth design inspired by the elegance of a leopard, LEPAS aims to redefine the concept of mobility for the modern bystander. The company unveiled its full lineup at the event, highlighted by three key models: the L8, L6, and L4, each serving distinctive lifestyle needs - from sophisticated aesthetics to mobile workspaces and youthful energy. The grand introduction of these vehicles has positioned LEPAS as a standout feature of the show, capturing the imaginations of attendees and industry stakeholders alike.
Zhong Wei, the Deputy General Manager of LEPAS, emphasized that today's young elites are looking for vehicles that align with their personal aesthetic and lifestyle rather than just technical specifications. This revelation speaks to a broader movement where branding, community, and lifestyle intertwine, and where vehicles become extensions of one's identity and aspirations. LEPAS's vehicles are thoughtfully crafted to embody not just the vehicle itself but an entire approach to living life stylishly and meaningfully.
LEPAS’s flagship model, the L8, is a testament to this vision. It showcases sleek, aerodynamic designs inspired by its leopard motif, featuring vertical pupil headlights and a rounded grille that merge power and elegance seamlessly. Additionally, the partnership with Miss Universe adds a unique narrative layer, reinforcing the brand's commitment to style.
In creating a 'luxurious third space,' the L8 offers spacious interiors that facilitate both work and relaxation, effectively providing a multifunctional environment for its users. Coupled with a state-of-the-art All-Scenario Super Platform, the vehicle triumphs in various driving conditions, from urban streets to rural terrains. The highly efficient hybrid system developed by Chery ensures top performance, low fuel consumption, and an extended driving range, solidifying the technical prowess of the brand.
With 22 years of experience in automotive exports and a trust base of over 5 million global users, LEPAS is diligently fast-tracking its international presence. Zhong Wei has announced intentions for expansion into European markets, Southeast Asia, North America, and the Middle East within the next three years, aiming to cultivate a new epoch of refined living.
"LEPAS seeks to co-create a new era of sophisticated lifestyle, bringing vibrant energy to the world," stated Zhong Wei, reflecting the company's ambitious vision.
The Chery Group, a prominent automotive brand in China, was established in 1997 and has rapidly surged forward as a leader by exceeding sales benchmarks of 1 million, 3 million, and 5 million vehicles. Its diversified operations encompass the automotive industry and extend across 120 countries and regions globally. For 22 consecutive years, Chery has maintained the top position in exporting Chinese passenger cars, underlining its significant stature in the international market. The future of LEPAS, backed by Chery's hard-earned expertise, looks promising as it continues to excite enthusiasts and redefine standards for luxury mobility in vibrant ways.
With a vibrant booth design inspired by the elegance of a leopard, LEPAS aims to redefine the concept of mobility for the modern bystander. The company unveiled its full lineup at the event, highlighted by three key models: the L8, L6, and L4, each serving distinctive lifestyle needs - from sophisticated aesthetics to mobile workspaces and youthful energy. The grand introduction of these vehicles has positioned LEPAS as a standout feature of the show, capturing the imaginations of attendees and industry stakeholders alike.
Zhong Wei, the Deputy General Manager of LEPAS, emphasized that today's young elites are looking for vehicles that align with their personal aesthetic and lifestyle rather than just technical specifications. This revelation speaks to a broader movement where branding, community, and lifestyle intertwine, and where vehicles become extensions of one's identity and aspirations. LEPAS's vehicles are thoughtfully crafted to embody not just the vehicle itself but an entire approach to living life stylishly and meaningfully.
LEPAS’s flagship model, the L8, is a testament to this vision. It showcases sleek, aerodynamic designs inspired by its leopard motif, featuring vertical pupil headlights and a rounded grille that merge power and elegance seamlessly. Additionally, the partnership with Miss Universe adds a unique narrative layer, reinforcing the brand's commitment to style.
In creating a 'luxurious third space,' the L8 offers spacious interiors that facilitate both work and relaxation, effectively providing a multifunctional environment for its users. Coupled with a state-of-the-art All-Scenario Super Platform, the vehicle triumphs in various driving conditions, from urban streets to rural terrains. The highly efficient hybrid system developed by Chery ensures top performance, low fuel consumption, and an extended driving range, solidifying the technical prowess of the brand.
With 22 years of experience in automotive exports and a trust base of over 5 million global users, LEPAS is diligently fast-tracking its international presence. Zhong Wei has announced intentions for expansion into European markets, Southeast Asia, North America, and the Middle East within the next three years, aiming to cultivate a new epoch of refined living.
"LEPAS seeks to co-create a new era of sophisticated lifestyle, bringing vibrant energy to the world," stated Zhong Wei, reflecting the company's ambitious vision.
The Chery Group, a prominent automotive brand in China, was established in 1997 and has rapidly surged forward as a leader by exceeding sales benchmarks of 1 million, 3 million, and 5 million vehicles. Its diversified operations encompass the automotive industry and extend across 120 countries and regions globally. For 22 consecutive years, Chery has maintained the top position in exporting Chinese passenger cars, underlining its significant stature in the international market. The future of LEPAS, backed by Chery's hard-earned expertise, looks promising as it continues to excite enthusiasts and redefine standards for luxury mobility in vibrant ways.
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.