Havas CEO Yannick Bolloré Ignites Creativity Vision at CES 2026

Exploring the Future of Creativity at CES 2026

At CES 2026 in Las Vegas, Yannick Bolloré, the CEO of Havas and Chairman of Vivendi, is set to deliver a keynote address that promises to redefine the intersection of technology and creativity. In an era where consumer attention is increasingly dispersed, the convergence of human insight and artificial intelligence (AI) has become crucial for marketers. This event, taking place from January 6 to 9, will shine a spotlight on the potential of technology to transform marketing strategies, allowing for more precise targeting of audiences.

The Vision Unveiled

During the keynote, Bolloré will discuss how Havas intends to integrate state-of-the-art AI with a profound understanding of human behavior to turn data into meaningful insights. The company's strategy emphasizes speed, agility, personalization, scalability, and measurability, all while keeping human creativity at the forefront.

Gary Shapiro, CEO of the Consumer Technology Association (CTA), lauded Bolloré as a visionary leader who comprehends the power of merging technology with human intuition. Shapiro expressed his enthusiasm for having Bolloré on stage to share insights on how technology is shaping the future of meaningful marketing efforts.

Havas is renowned as one of the world's largest global communication networks, with nearly 23,000 employees across more than 100 countries. The firm actively seeks to make a significant difference for brands, companies, and individuals alike. As part of the industry's top six agencies, Havas leverages its global footprint and tech-driven approach to foster client growth.

Introduction of Converged.AI

In 2024, Havas launched Converged.AI, a global AI-driven strategy aimed at unifying teams across markets and enhancing collaboration through shared resources. This initiative—noted for its human creativity and backed by a massive €400 million investment—offers scalable, customer-focused solutions, enabling faster and smarter decision-making through a flexible and data-agnostic approach.

“AI is evolving into a true strategic partner,” stated Bolloré. “With Converged.AI, we're integrating content, data, and decision-making into an intelligent system. This allows our teams to proceed with proactive insights and precision, all while human expertise continues to foster empathy, creativity, and foresight.” Bolloré joined Havas in 2011 and became CEO in 2013, leading the transformation of the group with his 'Together' strategy and creating Havas Villages for better integration of regional agencies.

Looking Ahead to CES 2026

Kinsey Fabrizio, President of CTA, noted that Bolloré's keynote will invigorate marketing professionals to embrace innovation while remaining true to the human inspiration that fuels creativity. His talk is scheduled for January 6 at 11:00 AM in the Mariposa Ballroom at the ARIA.

Havas will also host a dynamic space throughout the week at ARIA, focusing on the convergence of creativity, media, and technology. This immersive experience will give Havas clients firsthand insights into the future of innovation.

In addition to Havas, industry leaders such as AMD and Lenovo will also deliver keynote presentations at CES 2026. The event’s schedule includes extended hours on January 8, allowing for more in-depth discussions on the technology driving marketing.

CES stands as the leading global technology showcase, featuring breakthrough innovations and attracting major companies that partner and forge new business relationships. It serves as a platform for the most brilliant innovators in the industry, ensuring that CES 2026 will be a landmark event for anyone involved in technology and marketing.

For more information on CES 2026, visit CES.tech and follow their updates on social media.

About Consumer Technology Association (CTA)

As North America's largest technology trade association, the CTA represents the IT sector, with members ranging from startups to major global brands, contributing to over 18 million jobs in the U.S. It owns and produces CES—the most powerful event in the tech industry.

For further details, visit CTA.tech and follow @CTAtech on social media.