#Japan #Tokyo #30th Anniversary #House Foods #Kokumaro Curry

Kokumaro Curry Celebrates 30 Years with a Flavorful Evolution

In a delectable update, House Foods Corporation announced the relaunch of its iconic Kokumaro Curry series, featuring a makeover in flavors and packaging. Scheduled for release on February 9, 2026, in stores across Japan, this relaunch marks an exciting milestone as the beloved brand celebrates its 30th anniversary.

Launched in 1996, Kokumaro Curry has been synonymous with rich and flavorful curry, beloved by families nationwide. This evolution includes a significant enhancement in taste, focusing on achieving a deeper and more complex richness. The updated series will feature new flavors in its sweet, medium, and hot varieties, alongside a redesign of existing products like the Kokumaro Butter Chicken Curry and Kokumaro Keema Curry.

Enhanced Flavor Profile

The revamped Kokumaro Curry range, including the sweet, medium, and hot variations, introduces several new ingredients aimed at strengthening its signature flavor “koku” or richness. These enhancements include a higher proportion of creamy butter, roasted fenugreek, and powdered coffee. The result is a unique blend that tantalizes the palate, offering a delightful complexity to curry lovers.

Sweet Variant: The recipe upgrade increases the butter content to accentuate creaminess while enhancing the flavor depth.
Hot Variant: Adjustments to the powdered sauce and addition of coffee will elevate its spicy richness, promising an exciting twist for those seeking more heat.

Refined Health Focus

In response to consumer feedback highlighting the importance of flavor richness, House Foods conducted a survey revealing that many curry purchasers prioritize “koku” over more common attributes like spice or flavor. Aiming to cater to this preference, the brand has made an additional improvement by reducing the sodium content across all variants by 0.1 grams per serving. Each serving will now contain 2.3 grams of salt.

Updated Packaging Design

Accompanying the flavor upgrade is a visually appealing packaging redesign. The new design introduces illustrations of key ingredients—onions, butter, and cream—symbolizing the balance of richness and creaminess. This helps consumers immediately understand the quality of the product.

Furthermore, the imagery will transition from traditional plated curry photos to enticing scenes of a bubbling pot, evoking warmth and family comfort, making the cooking experience more inviting.

For the Kokumaro Butter Chicken and Keema Curry, the redesign will feature illustrations of essential ingredients such as onions, tomatoes, and cream, reinforcing the message of premium taste.

Celebrating a Legacy

Kokumaro Curry was born from the insights of customers who typically mixed multiple curry blends, desiring a smoother and richer dish. The name “Kokumaro,” characterized by its warmth and richness, perfectly encapsulates this desire for quality.

Initially focused on showcasing “koku” as a vital element in curry, the brand aimed to introduce a new dimension of flavor profiles that emphasize delicious meatiness. Through dedicated efforts, the development team identified the need for a balanced curry that delights every palate.

New Advertising Campaign

With the arrival of revamped products, a new advertising campaign is set to launch in early March 2026. This campaign will introduce a new character designed to vividly express the delightful taste experience of Kokumaro Curry.

Product Overview

• - Kokumaro Curry Sweet, Medium, Hot: 145g, Suggested Retail Price: 267 yen (excluding tax)
• - Kokumaro Butter Chicken Curry Sweet: 148g, Open Price (Reference Retail Price: 324 yen)
• - Kokumaro Keema Curry Sweet: 148g, Open Price (Reference Retail Price: 324 yen)
• - Release Date: Gradual rollout starting February 9, 2026

For further details about the Kokumaro Curry brand, visit the official site at House Foods. This upcoming transformation marks a new chapter in the legacy of Kokumaro Curry, promising to tantalize taste buds and warm hearts for generations to come.