Explore Inner Beauty with VEGE WEEK
Kewpie Corporation, headquartered in Shibuya, Tokyo, is excited to announce the ninth edition of its popular program, VEGE WEEK. From
February 21 to February 27, 2026, participants will have the chance to engage in a unique culinary experience led by renowned beauty expert
Towako Kimijima. This initiative, hosted on the official Kewpie food e-commerce site
Qummy, focuses on the theme of nurturing beauty from within through a vibrant 7-day salad menu.
What is VEGE WEEK?
VEGE WEEK is an interactive program where participants receive a set of recipes and ingredients for seven meals delivered right to their homes. Using the LINE Open Chat, participants can connect with each other, share encouragement, and dedicate a week to rededicating their eating habits. This edition is brought to life in collaboration with
Women’s Health, ensuring that wellness is fun and accessible.
The theme for this installment is
“Recreating Towako Kimijima's Dining Table.” Through tested habits that bring together proteins and vegetables in a delightful manner, Kimijima provides a week of menus aimed at enhancing well-being with every meal.
About Towako Kimijima
Towako Kimijima was born in
1966 in Tokyo. As a creative director and beauty expert, she actively balances her career with motherhood, being a proud mom to two daughters. Her involvement spans across media including television, magazines, and social media platforms where her genuine, positive personality has garnered her a devoted following.
This edition features
Kimijima’s unique recipes, focused on supporting digestive health while ensuring busy individuals can enjoy the ease and satisfaction of including more vegetables in their diets.
Connect Through Open Chat
During the program, participants can use the anonymous LINE Open Chat feature to share experiences:
- - Share: Post photos of the meals you create, and inspire fellow participants.
- - Learn: Receive daily tips and insights from Kimijima on how to cultivate beauty from within.
- - Support: Directly ask questions or share daily reflections with the instructor and fellow participants.
Event Details
Event Name: VEGE WEEK – Recreating Towako Kimijima’s Dining Table: “Nurturing Inner Beauty Through 7 Days of Colorful Salads”
Event Dates: February 21 (Saturday) – February 27 (Friday), 2026
Registration Period: February 9 (Monday) 12:00 PM – February 17 (Tuesday) 11:59 PM
Early Bird Registration: Before February 12 (Thursday) 11:59 PM
Participation Fee: Regular:
7,663 yen / Early Bird:
7,163 yen (tax and shipping included)
Note: Each recipe is designed for 1–2 servings.
Registration Link:
Order your VEGE WEEK special set here
How to Participate
To join the fun, visit the Qummy official site to order your
VEGE WEEK special set. Be sure to specify that you want your delivery date to be
February 21 (Saturday) in the morning.
Important Notes
The ingredients provided will include packaged salads with a short shelf life. Some ingredients may require you to source items yourself. Upon purchase, you will receive a notification with the URL for the exclusive LINE Open Chat after confirming your order number.
As the vibrant colors of vegetables enliven the dining table, they also contribute to a more balanced diet, helping you approach your health goals. Embrace this joyful journey with us as we continue to highlight the allure of salads, contributing to global health and wellness.