#Sweden #Truecaller #Stockholm #Business Growth #Premium Subscriptions

Truecaller Unveils Preliminary Financial Results for Q4 2025

Truecaller, the global leader in contact verification and communication solutions, recently revealed its preliminary and unaudited financial results for the fourth quarter of 2025. On January 23, 2026, this announcement highlighted some encouraging trends despite facing revenue challenges within its advertising strategy.

In this latest report, Truecaller pointed out that the ad revenues are anticipated to reach approximately SEK 255.2 million, reflecting a decrease of 22% when assessed in constant currency terms. In contrast, the recurring revenues exhibited a strong performance, set to total SEK 193.7 million, marking a notable 51% increase year-on-year. Furthermore, premium subscription revenues are expected to rise by 53% to about SEK 106.0 million compared to Q4 of the previous year.

A detailed examination of the figures shows the following preliminary expectations for Q4 2025:

• - Total net sales are projected at SEK 451 million, which represents a slight decline of 1% year-on-year in constant currencies.
• - EBITDA, a crucial profitability metric, is forecasted at SEK 103 million, indicating a significant drop of approximately 34% in constant currency.
• - Notably, the average non-iOS monthly active users (MAU) surged to 454.2 million, an increase of 54.5 million users compared to the same quarter last year.

Challenges in Ad Revenue

The company acknowledged ongoing issues with its largest demand partner, which have impacted its advertising revenue. Although there have been reductions in the frequency of algorithm changes affecting revenue, the matter remains unresolved. Truecaller is actively collaborating with this partner to restore advertising revenues and simultaneously refining its long-term ad strategy. This new approach aims to decrease reliance on specific partners and enhance focus on direct sales channels.

As part of its cost-cutting initiatives, Truecaller has implemented several measures during the fourth quarter of 2025, aiming to bolster profitability amid transitioning revenue models. The expected annualized effect of these cost efficiency strategies is approximately SEK 90 million once fully integrated.

Strong Growth in Subscriptions and Business Revenue

In another upside, Truecaller’s premium subscription service experienced stellar growth, with subscriber numbers increasing by roughly 39% and a conversion rate reaching 0.75%. The subscriber growth on iOS has been particularly robust, while Android saw record levels of subscriber expansion during this quarter.

Truecaller for Business, representing another significant revenue stream, has also shown positive growth. Expected revenues from this segment are set to reach SEK 87.7 million—a 48% increase compared to the same period in the prior year. Growth for Truecaller for Business has been strong not only in India but also in international markets, particularly in Latin America and the Middle East.

Strategic Shift Towards Balanced Revenue

Truecaller is transitioning from an advertising-driven revenue model towards a more balanced approach that incorporates both consumer and enterprise products, emphasizing fraud prevention and secure mobile communication. This shift is marked by consistent growth in recurring revenues and a commitment to reducing dependence on ad-based income as the company navigates its monetization journey.

Despite the aforementioned challenges, Truecaller maintains a healthy cash position with approximately SEK 1 billion in cash and short-term investments at year-end 2025, equivalent to levels held in Q3 2025.

As Truecaller prepares for its year-end report, scheduled for February 17, 2026, industry stakeholders eagerly await insights that may illuminate further developments in ad revenue strategies and user engagement metrics. With a robust MAU growth and burgeoning subscription base, Truecaller remains focused on building long-term relationships and solidifying its position within the realm of reliable communication solutions.

In conclusion, Truecaller's Q4 2025 preliminary results encapsulate both challenges and opportunities as the company strives to redefine its monetization model while delivering value to users and businesses globally. As CEO Rishit Jhunjhunwala articulates, maintaining strong profitability and cash flow remains a top priority even amidst changes in the advertising landscape.

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