Exciting Grand Opening of South Korean Restaurant '사위식당' in Akasaka, Tokyo

Grand Opening of '사위식당' in Akasaka, Tokyo

On May 8, 2026, the well-known South Korean franchise, '사위식당' (Saewi Restaurant), will officially launch its Akasaka location in Tokyo, marking an exciting addition to the dining scene. Located at 3F SP Akasaka Building, 3-15-10 Akasaka, Minato-ku, the restaurant is conveniently accessible just a two-minute walk from Akasaka Station and a five-minute walk from Akasaka Mitsuke Station.

About '사위식당'

'사위식당' specializes in 나꼬쌈 (Nakgopsae), a beloved dish originating from Busan that combines 낙지 (nakji; octopus), 곱창 (gopchang; beef tripe), and 새우 (saeu; shrimp). The name itself is a blend of the first letters of these ingredients. With over 30 restaurants in South Korea and expansions into Malaysia and beyond, '사위식당' positions itself at the top of the franchise industry, recognized for its unique flavor and dedication to quality.

The secret to the delicious taste lies in a special sauce made from 17 different ingredients, which is aged for 72 hours at a low temperature before being used in their dishes. This meticulous preparation ensures that customers in Japan will enjoy flavors as authentic as those found in Korea. As this cuisine gains popularity, '사위식당' aims to introduce more people to the delightful experience of enjoying 나꼬쌈 in Japan.

Growing Popularity and Future Prospects

Despite being a relatively unfamiliar dish in Japan, 나꼬쌈 has gained recognition as a notable gourmet item in 2025, alongside 麻辣担. The anticipated interest has led to numerous media inquiries, underscoring the dish's potential to become a staple in the Korean dining scene, right alongside Samgyeopsal.

In addition to the Akasaka location, '사위식당' is actively seeking franchise partners to expand their brand across Japan. The new shop in Akasaka will be the second franchise store, following the successful Shin-Osaka locale. Due to overwhelming customer demand and the impressive sales recorded—surpassing 20 million yen monthly in their compact 20-tsubo establishment in Shin-Osaka—the request for more outlets is growing louder.

Franchise Opportunities

Prospective franchisees can benefit from '사위식당's advantageous terms for new locations. The ability to convert existing properties into functional restaurant spaces allows for significant cost-savings. Instances have been reported where initial investment, including renovations and franchise fees, reached below 10 million yen, with revenue doubling within the first month of operation.

High foot traffic locations in various commercial facilities have also expressed interest in housing '사위식당,' allowing for further expansion opportunities depending on investment and timing. At present, priority regions for franchise development include Sapporo, Hakata in Fukuoka, Yokohama in Kanagawa, Shizuoka, and the Greater Tokyo Area.

Invitation to Join the '사위식당' Family

To explore franchise possibilities or learn more about the new Akasaka location, individuals can easily reach out through the official website of '사위식당.' The anticipation surrounding the grand opening and the growth potential of this unique culinary offering in Japan underscores an exciting opportunity for food enthusiasts and prospective franchisees alike.

Stay updated on the latest developments by following '사위식당' on Instagram, where real-time updates will be shared. The grand opening is just around the corner, and both experienced and new customers are warmly invited to experience the authentic flavors of Korean cuisine.

Let’s look forward to welcoming you to '사위식당' in Akasaka!