#USA #Los Angeles #Gopuff #My/Mochi #Mochi Ice Cream

My/Mochi Launches Delicious Mochi Ice Cream Sandwiches

My/Mochi™, the leading brand in mochi ice cream, is shaking up the dessert landscape with the launch of its first-ever Mochi Ice Cream Sandwiches. This innovative twist on the beloved classic will arrive just in time to celebrate National Ice Cream Day on July 20. Designed for the vibrant Gen Z demographic, these sandwiches promise a delightful blend of flavors and textures, catering to their craving for unique, sensory experiences.

The new Mochi Ice Cream Sandwiches feature two scrumptious flavors: Strawberry Mochi Ice Cream paired with a soft Sugar Cookie and Vanilla Mochi Ice Cream nestled between Chocolate Chip Cookies. Each sandwich weighs in at 2.45 ounces, retailing for just $2.99. These treats will be exclusively available on Gopuff, the instant commerce platform that resonates well with younger consumers, especially during summer when ice cream cravings peak.

My/Mochi's Chief Marketing Officer, Brigette Wolf, highlights that Gen Z is eager for innovative food experiences that are both expressive and joyful. She noted, “We see how they personalize their meals and experiences through platforms like TikTok and Instagram, and our new offerings are designed to serve that creativity.” These mochi ice cream sandwiches are a direct response to that demand, signifying a broader trend towards multi-textured food items that enhance the eating experience.

With a surge of 220% in sales for frozen treats on Gopuff this year compared to last, the appetite for innovative single-serve desserts is clear. Carly Bickerstaff, Gopuff's Vice President of Merchandising, expressed confidence in the new product's success, stating, “Our customers have always loved ice cream, and this year we've seen significant growth in demand for single-serve frozen treats.”

The launch of these Mochi Ice Cream Sandwiches not only adds excitement to My/Mochi's lineup but aligns with their mission of innovation based on consumer trends. Since Brigette Wolf joined the company in 2023, there has been an evident commitment to understanding market demands through cultural insights. Her leadership has led to the introduction of other unique flavors like Classic Pickle Mochi Ice Cream and limited-edition themed items like the Barbie Birthday Cake Mochi.

Having been established in the 1990s by a Japanese baker and an American entrepreneur in Los Angeles' Little Tokyo, My/Mochi has grown to become the world's largest producer of mochi ice cream. The brand prides itself on offering a diverse selection of over twenty flavors, including fan favorites like Cookies & Cream and Mango, while ensuring that their ice cream products are made with high-quality, non-GMO ingredients and are gluten-free.

As National Ice Cream Day approaches, this introduction promises not only a delicious treat but an opportunity for Gen Z to explore and enjoy new flavors and fun textures. My/Mochi's innovative approach to their product range is set to make a splash in the ice cream market and provide customers with exciting new ways to enjoy their classic favorites. For more information about My/Mochi and to view their full product lineup, visit My/Mochi's website. Find them on social media platforms like Instagram and TikTok to stay updated on the latest launches and promotions.

In a market that continues to evolve, My/Mochi remains at the forefront of providing enjoyable, trendy, and delightful treats that resonate with today's consumers, ensuring that everyone can partake in a sweet moment of joy.