#Japan #Tokyo #Beauty Salon #Toyosu Sail Park #REEED

REEED Toyosu Opens Its Doors

On July 24, 2025, the beauty industry will witness a significant milestone as REEED Toyosu opens its doors within the vibrant Toyosu Sail Park complex in Koto City, Tokyo. This hair salon, an addition to the renowned REEED brand based in Aoyama, caters to a growing community eager for top-tier beauty experiences.

The Birth of Toyosu Sail Park

Toyosu Sail Park, a new multifunctional facility, marks the completion of a major redevelopment project in the Toyosu 2-3 Chome area, spearheaded by IHI Corporation and Mitsubishi Estate Co. This grand complex aims to become a cultural hub for diverse lifestyles, including workers, families, and students, fostering a sense of community and style.

What Makes REEED Unique?

With approximately 2,000 visitors each month to its flagship Aoyama location, REEED is celebrated for blending cutting-edge hair styling techniques with a chic aesthetic. Their services are driven by a deep understanding of contemporary beauty standards, offering clients styles that are both natural and sophisticated. This new location stands out as the only hair salon in Toyosu Sail Park, set to elevate the neighborhood’s beauty landscape.

One of the salon's signature offerings is their proprietary R-Straight treatment. Perfect for the humid summer conditions of the bay area, this method ensures hairstyles remain intact throughout various activities, whether commuting, attending school drop-offs, or virtual meetings. By meeting the conflicting desires of efficiency and self-expression, REEED sets a new standard of luxury that resonates with modern lifestyles.

A New Standard in Hair Care

REEED is focused on maintaining high standards in hair cutting and styling, with services that promise precision down to the millimeter. Having developed a loyal clientele, where about 98% of new visitors express trust in REEED's technical expertise, it's evident that this salon is deeply embedded in the sophistication of Tokyo’s beauty culture. The latest color techniques that work to subtly mask gray hair extend the intervals between visits while enhancing natural textures and shapes, providing a holistic approach to beauty care.

A Community-Focused Philosophy

Kousuke Abe, from Mitsubishi Estate's commercial division, shared his excitement for REEED's participation in this project. Initially, there were no plans for a beauty salon in the complex, but upon meeting with REEED, the brand’s commitment to quality and community engagement was compelling.

In alignment with this vision, REEED’s founder Toriyuki Isaka expresses deep affection for the Toyosu area. He envisions REEED as an integral part of the community, contributing not just through services but also in enhancing area development. His commitment is rooted in observing Toyosu's growth long before the salon's inception, highlighting the significance of this partnership.

A Welcoming Space for Self-Expression

The interior design of REEED Toyosu blends urban sophistication with the warmth of natural materials, creating a quaint space focused on relaxation and individuality. This is more than just a hair salon; it aims to be a sanctuary for clients seeking to explore and express their personal style.

In celebration of the grand opening, REEED Toyosu plans to host various events and campaigns, offering a generous 20% discount on all services for first-time visitors.

REEED stands by its motto, "Bringing More Sparkle to Your Life," illustrating a commitment beyond mere hair care; it aims to support and beautify the lives of everyone who walks through its doors. As a key piece of Toyosu Sail Park's development, REEED seeks to transcend traditional salon roles to become a beacon of beauty within the community.

Store Information

• - Store Name: REEED Toyosu
• - Address: 2-1-9 Toyosu, Koto City, Tokyo, 1st Floor, Toyosu Sail Park Building
• - Access: 3 minutes walk from Toyosu Station (Tokyo Metro Yurakucho Line), 5 minutes from Toyosu Station (Yurikamome), and a bus stop at “Toyosu”
• - Opening Date: Thursday, July 24, 2025
• - Reservation Site: REEED Reservation

For inquiries, please contact Toriyuki Isaka at RDT. Email: [email protected], Phone: 03-6910-1221.