#China #Wuhu #TIGGO 8 #crash test #Chery Auto

Chery Auto Unveils Unique Crash Test Lab Video

In a bold and entertaining move, Chery Auto has introduced a distinctive video that provides an inside look at its sophisticated crash test lab. The video features a new, highly realistic crash test dummy—serving as both a protagonist and narrator—who takes viewers on a humorous journey, sharing insights into the complexities of automotive safety.

A New Perspective on Safety

The dummy’s journey begins with a candid account of his ‘emotions’ as he approaches his first crash test. Despite showing signs of nervousness and excitement, he ultimately expresses pride in his role to contribute to safer vehicles. This human-like personification provides a fresh perspective on the critical yet serious work involved in crash testing.

Chery’s Crash Test Center, an impressive facility spanning over 32,000 square meters and developed with an investment of RMB 150 million, is showcased in stunning detail. The complex comes equipped with state-of-the-art technology and boasts a team of experienced professionals dedicated to automotive safety. This environment has allowed Chery to develop reliable and safe products, highlighting particularly the TIGGO 8 model.

The TIGGO 8's Safety Superiority

One of the noteworthy points made in the video is the exemplary safety features of the TIGGO 8. The crash test dummy explains the vehicle's design, which includes over 60% high-strength steel and various ultra-high-strength hot-stamped components. The robust structure of the TIGGO 8 provides a protective level that the dummy likens to a "solid shield," demonstrating Chery’s dedication to ensuring passenger safety during adverse conditions.

From front-end collisions to side impacts and rear tests, the TIGGO 8 is engineered to effectively dissipate crash energy. The vehicle is armed with nine multi-angle airbags and an advanced occupant restraint system that significantly minimizes the potential impacts on passengers. The video cleverly illustrates these advanced safety features in an engaging manner, making complex technical details accessible to a wider audience.

Connecting with Audiences Through Storytelling

Furthermore, the lighthearted approach to storytelling aims to educate viewers on Chery's serious commitment to safety without sacrificing entertainment value. The narrative culminates with the crash test dummy successfully facing a live crash test, metaphorically paralleling Chery's success in reaching the highest standards of safety across its vehicle lineup. This unique blend of humor and technology positions Chery as a leader with a forward-thinking perspective in the automotive industry.

In summary, Chery Auto has redefined how the automotive community approaches safety presentations. By using creative narratives, the company not only showcases its technological prowess in automotive safety but connects with audiences on a personal level, proving that safety testing can be both informative and entertaining. Chery's latest video not only highlights their commitment to quality and safety but also sets a new standard for how automotive brands can engage consumers in a meaningful way.

For a closer look, viewers can watch the video here.