#United States #Walnut Creek #CTV Advertising #JamLoop #Attribution Tool

JamLoop Unveils Attribution Tool for Enhanced CTV Advertising

Walnut Creek, California – On April 3, 2025, JamLoop, a technology leader in Connected TV (CTV) advertising accessibility for agencies and advertisers, announced the launch of its innovative Attribution tool. Designed specifically for clients utilizing JamLoop's demand-side platform, this tool aims to provide advertisers with crucial insights into viewer behavior and conversion rates.

With a growing demand for clear visibility in advertising performance, JamLoop developed their Attribution tool in response to clients seeking enhanced understanding and accountability in their CTV campaigns. As advertisers aim to maximize exposure, the ability to see how viewers transition into visitors, shoppers, and ultimately buyers is increasingly vital.

Actionable Insights for Better Conversions

The recently launched Attribution tool is built to help advertisers and agencies gain actionable insights to expedite customer conversion processes. JamLoop has emphasized ease of use and customization in the tool's design, creating intuitive dashboards and always-on reporting features that facilitate straightforward campaign analysis. Advertisers can now track key performance indicators (KPIs) essential to their businesses, such as Conversion Rate, Cost-Per-Acquisition, and Return on Ad Spend (ROAS).

Lisa Lopuck, representing Jacked Up Brands, a client of JamLoop, noted, “JamLoop's Attribution made the entire process of creation, optimization, and measurement so easy, ultimately leading us to get the most out of our ad spend.” Within just one month of utilizing the attribution tool, Jacked Up Brands achieved an impressive 2.1 ROAS.

Visibility and Confidence in CTV Buying

Historically, many advertisers faced significant challenges due to outdated or incomplete data analytics when investing in CTV. Oksana Korsakova, Chief Marketing Officer at JamLoop, pointed out that “Many advertisers have not had the level of visibility into their campaigns that make them feel at ease with CTV buying.” Understanding the necessity for reliable data, JamLoop has maintained high integrity in its services, making the development of the Attribution tool a logical advancement in restoring confidence among advertisers.

Features of JamLoop's Attribution

JamLoop's Attribution tool employs both last-touch and multi-touch attribution modeling, allowing clients to customize attribution windows for more accurate campaign impact reporting. Advertisers can utilize insights gleaned from the Attribution dashboard to refine their strategies for retargeting or adjusting audience targeting. The reports generated inform clients about ad engagement frequency and the time frames in which users convert following ad exposure.

Additional features include dynamic web event tracking, robust data mapping, straightforward setup, ongoing support, and integration with popular e-commerce platforms. This toolkit is specifically curated to facilitate the tracking of essential metrics that matter most to advertisers.

Commitment to CTV Advertising

Leif Welch, CEO of JamLoop, explained, “The launch of our attribution reporting and analytics tool shows our continued commitment to bringing clarity and expanding demand for CTV.” He expressed his belief that CTV should play a crucial role within advertisers' media mixes. With the introduction of the Attribution tool, JamLoop equips clients to effectively guide their buyers through the funnel—from awareness to purchase—offering transparency and actionable insights throughout the process.

About JamLoop

Founded in 2017, JamLoop was created by advertising technology professionals with decades of experience, driven by a mission to make TV accessible for all. The platform enables highly targeted advertising across all major markets, allowing advertisers and agencies the essential reach, performance, and transparency needed to accomplish campaign goals. With over 300 direct partnerships with streaming app providers, JamLoop is positioned at the forefront of CTV advertising innovation.

In summary, JamLoop's new Attribution tool represents a significant step forward in optimizing CTV advertising campaigns, offering advertisers the clarity and control necessary to perform successfully in the fast-evolving digital landscape.