Hisense Takes Center Stage at Cannes as Partner of CHINA NIGHT

Hisense Takes Center Stage at Cannes



Hisense, a prominent name in the consumer electronics sector, recently took center stage as the named partner for CHINA NIGHT at the esteemed 78th Cannes Film Festival. On May 15, 2025, the shores of the iconic Plage des Palmes were transformed into a spectacular exhibition of smart living and premium entertainment that betrayed no hints of modern technology and exquisite design.

As stars and industry elites graced the red carpet, they were greeted by a stunning 100-inch U7 Series TV, designed with Mini-LED Pro backlighting. This impressive piece of technology showcased the magic of filmmaking, featuring the Hi-View AI Engine PRO that offered viewers breathtaking clarity, extraordinary brightness, and rich cinematic contrast—making it a perfect fit for the high-profile event. Onlookers were also enthralled by two 65-inch models that beautifully presented film trailers with enhanced AI-driven contrast and vibrant color reproduction.

The festivities continued at an elegant wine reception where guests were treated to an exquisite selection of chilled vintages from the ASKO Wine Climate Cabinet. This cabinet was not just about storage but a blend of functionality and aesthetics, featuring three independent temperature zones, wooden shelving for up to 190 bottles, UV-filtered glass, soft LED lighting, and an RGB-lit area for serving. With integrated Vivino support, attendees could easily browse and select their favorite wines directly through the cabinet interface, enhancing their overall experience.

In a delightful turn of events, the C2 Ultra TriChroma Laser Mini Projector made its debut under the starry skies, delivering sharp 4K visuals at an impressive 3,000 ANSI lumens. This sophisticated projector created a cozy cinema atmosphere, allowing guests to indulge in cinematic experiences al fresco.

Earlier, on May 14, as part of CHINA NIGHT's programming, Hisense presented its noteworthy PX3-PRO TriChroma Laser Projector during the China Film Forum. This appearance provided attendees a unique opportunity to appreciate the projector’s minimalist design and advanced projection technology up close.

By integrating its flagship products into the most memorable moments of CHINA NIGHT, Hisense significantly elevated the experience and underscored its commitment to delivering state-of-the-art technology combined with refined design to discerning audiences on a global scale.

About Hisense
Founded in 1969, Hisense has established itself as a titan in the international market for home appliances and consumer electronics. Operating in over 160 countries, the company specializes in providing high-quality multimedia products, home appliances, and intelligent IT solutions. Notably, Hisense holds the No. 2 position globally in total TV shipments for the years 2022 to 2024 and has achieved the position of the leading global vendor for 100-inch and larger TVs in 2023 to 2024. The company is also the first official partner of the FIFA Club World Cup 2025™, further solidifying its place in global sports partnerships aimed at connecting with audiences around the world.

Topics Entertainment & Media)

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