#China #Hisense #Cannes #Cannes Film Festival #CHINA NIGHT

Hisense Shines at Cannes' CHINA NIGHT Event

At the prestigious 78th Cannes Film Festival, Hisense, a globally recognized leader in consumer electronics, proudly stood as the named partner for the CHINA NIGHT event. This remarkable occasion, held on May 15, transformed the iconic Plage des Palmes into a stunning showcase highlighting smart living innovations, premium entertainment, and refined design. Hisense's presence at Cannes was a testament to its dedication to enriching the cinematic experience with cutting-edge technology.

As elites from the film industry graced the red carpet, a striking 100-inch U7 Series TV took center stage, captivating attendees with its ultra-fine detail. The television, equipped with Mini-LED Pro backlighting and the advanced Hi-View AI Engine PRO, offered exceptional brightness and cinematic contrast, delivering a vivid viewing experience that was truly worthy of the Cannes standard. Two additional 65-inch models further enhanced the atmosphere by showcasing curated film trailers, thanks to AI-driven contrast enhancement that brought colors to life.

Following the main festivities, guests were invited to a wine reception where they enjoyed perfectly chilled vintages from the ASKO Wine Climate Cabinet. This elegantly designed cabinet featured three independent temperature zones and wooden shelves capable of holding up to 190 bottles. With UV-filtered glass, soft LED lighting, and a uniquely RGB-lit serving area, the cabinet proved not only functional but also stylish. The integrated Vivino support gave guests the ease of browsing and selecting wines via the cabinet's interface.

To enhance the intimate lounge experience, the C2 Ultra TriChroma Laser Mini Projector was utilized, projecting stunning 4K visuals at 3,000 ANSI lumens, effectively converting the lounge into an enchanting cinema under the stars.

On May 14, as part of the CHINA NIGHT program, Hisense showcased its PX3-PRO TriChroma Laser Projector at the China Film Forum. Attendees were treated to an impressive display of minimalist design and advanced projection technology, highlighting Hisense's innovative products and commitment to quality. By seamlessly integrating these flagship products into the memorable moments of CHINA NIGHT, Hisense not only elevated the guest experience but also reinforced its reputation for delivering next-generation technology and exquisite design to a globally discerning audience.

Hisense, established in 1969, has grown to become a leader in home appliances and consumer electronics, operating across more than 160 countries. It specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. As per Omdia's rankings, Hisense has impressively maintained its position as the second-largest television manufacturer worldwide from 2022 to 2024 while claiming the top spot in the 100-inch and larger TV segment in 2023 and 2024. Furthermore, as the inaugural official partner of the FIFA Club World Cup 2025™, Hisense continues its commitment to engaging with global audiences through sports partnerships, showcasing its dedication to innovation in every field.