Hisense Takes Center Stage at Cannes as Official Partner of China Night

Hisense Takes Center Stage at Cannes as Official Partner of CHINA NIGHT

Hisense, a global leader in consumer electronics and home appliances, shone brightly at the 78th Cannes Film Festival, proudly serving as the official partner of CHINA NIGHT. This prestigious event, held on May 15, saw the transformation of the iconic Plage des Palmes into a stunning showcase of intelligent living, premium entertainment, and refined design, bringing cutting-edge technology to the heart of the global cinematic scene.

As the elite of the film industry made their way down the red carpet, a 100-inch U7 series television captured every moment in extraordinary detail. Designed with Mini-LED Pro backlighting and powered by Hi-View AI Engine PRO, it provided precise local dimming, exceptional brightness, and cinematic contrast, delivering a viewing experience that was nothing short of world-class. Nearby, two 65-inch models brought selected movie trailers to life, enhanced by AI-driven contrast improvement and ultra-vivid color reproduction.

During the wine reception, guests savored perfectly cooled wines from the ASKO climate-controlled wine cabinet. Featuring three independent temperature zones, wooden shelves accommodating 190 bottles, UV-filtered glass, and soft LED lighting, it offered functionality alongside elegance. Integrated compatibility with Vivino enabled guests to explore and select wines directly through the cabinet's interface. Meanwhile, the C2 Ultra TriChroma laser projector delivered 4K images at 3,000 ANSI lumens, transforming the lounge into an intimate cinema under the stars.

On May 14, as part of the CHINA NIGHT program, Hisense unveiled its PX3-PRO TriChroma laser projector at the China Film Forum, allowing guests an up-close look at its minimalist design and advanced projection technology. By seamlessly integrating their flagship products into the most memorable moments of CHINA NIGHT, Hisense not only elevated the attendees' experiences but also emphasized their commitment to delivering cutting-edge technology and sophisticated design to discerning audiences worldwide.

About Hisense
Founded in 1969, Hisense is a global leader in home appliances and consumer electronics, with a presence in more than 160 countries. The company specializes in delivering high-quality multimedia products, appliances, and smart computing solutions. According to Omdia, Hisense ranks second globally in total television sales (2022-2024) and leads the market in the segment of televisions 100 inches or larger (2023-2024). As the official first sponsor of the FIFA Club World Cup 2025™, Hisense is dedicated to global sports collaborations that connect with audiences around the world.