Hisense Makes a Splash at the Cannes Film Festival as CHINA NIGHT Partner

Hisense Shines at the Cannes Film Festival



Hisense, a leader in consumer electronics and home appliances, has once again established its reputation on the world stage. As the official partner of CHINA NIGHT at the prestigious 78th Cannes Film Festival, Hisense transformed the iconic Plage des Palmes into a spectacular showcase of cutting-edge technology and exquisite design on May 15, 2025.

Amidst the glamorous red carpet events attended by film industry elites, the Hisense U7 series 100-inch television captivated audiences by capturing every moment in stunning detail. Featuring Mini-LED Pro backlighting and the Hi-View AI Engine PRO, it offered precise local dimming, exceptional brightness, and cinematic-level contrast, providing a viewing experience befitting the grandeur of Cannes. Nearby, two 65-inch models brought movie trailers to life with AI-driven contrast enhancement and vibrant color reproduction that dazzled onlookers.

In addition to state-of-the-art visuals, guests enjoyed exquisite wines from the ASKO Wine Climate Cabinet at the reception. Equipped with three independent temperature zones and wooden shelves capable of accommodating up to 190 bottles, this wine cabinet not only catered to a diverse selection of vintages but also exuded elegance with its UV-filtering glass and soft LED lighting. The integrated Vivino support allowed attendees to browse and select wines directly through the cabinet's interface, enhancing the overall experience. Meanwhile, the C2 Ultra TriChroma mini laser projector delivered 4K images at 3,000 ANSI lumens, turning the lounge into an intimate cinema under the stars.

On May 14, as part of the CHINA NIGHT program, Hisense unveiled its PX3-PRO TriChroma laser projector during the China Film Forum, providing guests with a glimpse of its minimalist design and advanced projection technology. By integrating their flagship products into the most memorable moments of CHINA NIGHT, Hisense not only elevated the guest experience but also reaffirmed its commitment to delivering high-end technology and sophisticated design to discerning audiences around the globe.

Hisense, founded in 1969, has grown to become a leading global brand in the fields of home appliances and consumer electronics, operating in over 160 countries. The brand is renowned for providing quality multimedia products and intelligent computing solutions. According to Omdia, Hisense ranks second globally in total TV sales from 2022 to 2024 and holds the top position for televisions measuring 100 inches and above for 2023-2024. As the official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to global sports partnerships that connect with audiences worldwide.

Hisense at Cannes
Hisense PX3-PRO TriChroma Laser Projector

Topics Entertainment & Media)

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