#Japan #Sendai #Miyagi #Hotto Motto #Japanese Bento

Hotto Motto's First Store in Miyagi

On September 13, 2023, the first ever Hotto Motto store in Miyagi, named 'Sendai Matsumori Store,' officially opened its doors. This store features a fresh design that revolves around the theme 'Enjoying Japanese Bento.' With a total of 2,426 stores as of the end of August 2025, Hotto Motto, operated by Plenus Co., is committed to providing delicious bento options that are not only homemade but also fun and exciting.

A Fresh Design with a Focus on Fun

The newly designed store incorporates vibrant colors and an inviting atmosphere aimed at enhancing the customer experience. The key color of Hotto Motto, bright red, plays a significant role in the store's design, making it easily identifiable from a distance. The logo also features a shiny rice symbol, emphasizing Hotto Motto's strong attachment to quality rice, which is a fundamental component of their bento offerings.

While waiting for their bento, customers will be surrounded by a lively environment meant to bring joy and anticipation, ensuring a delightful experience from start to finish. This new approach aligns with Hotto Motto's mission to provide not just food, but an enjoyable outing for families and friends.

Store Highlights: Emphasizing Quality

The exterior of the Sendai Matsumori Store has been thoughtfully crafted to encourage customers to associate the sight of red with the meals offered by Hotto Motto. By prominently displaying rice symbols on the signage and glass surfaces, the brand reinforces its commitment to high-quality rice and its role in making every bento special. Customers can expect to feel a genuine warmth, both literally and figuratively, as they enjoy their meals in this inviting setting.

Address and Hours

The Sendai Matsumori Store is located at:

• - Address: 13 Maenuma Aza Matsumori, Izumi Ward, Sendai City, Miyagi
• - Opening Hours: 9:00 AM to 11:00 PM

The launch of the Sendai Matsumori Store coincidentally aligns with the Miyagi's famous Sendai Tanabata Festival, making it a perfect time for residents and visitors alike to explore the new offerings.

Upcoming Store Openings

In addition to the Sendai Matsumori Store, another new design store is set to open on September 30, 2023:

• - Murata Town Store - located at 88-1 Hanamachi, Murata Town, Shibata District, Miyagi

Please note that opening dates might change without prior notice.

Hotto Motto is making significant strides in enhancing the bento experience across Japan, and with each new store, it continues to expand its commitment to quality, innovation, and customer satisfaction. Experience the joy of Japanese bento like never before at the new Sendai Matsumori Store!